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Making data make sense

Analytics holds a wealth of insights, waiting to be discovered. Simple to say, yet difficult to do.

Let us help you create a plan that fits your budget and timeline, turning your analytics into actions that drive the value you need—whether it’s engagement, leads, or sales

And it all starts with you and your purpose.

WHAT WE DO

Is your website missing the mark on leads, sales, or customer satisfaction?

In the dark about how your website is performing?
Do you feel like your website isn't pulling its weight?
Is it falling short on leads, sales, or customer satisfaction?
Maybe you’re not sure why it's underperforming.
Is it a traffic issue?
  

Or are you getting traffic, but those visitors aren’t turning into high-quality leads?

Before you can fix the problem, you need a baseline—a clear picture of your current web traffic. That’s where Google Analytics comes in. It’s the tool that can stop you from “flying blind” and start you on the path to improvement.

How we can help
At ClickInsight, we specialize in using digital analytics tools like Google Analytics and Adobe Analytics better understand what’s working on your website and what’s not. We’ll help you collect the right data. And if you already have data, we’ll help you make sense of that data. We’re a Google Marketing Platform Certified Company and Adobe partner.
But enough about us.

If you’re just getting started, we suggest Google Analytics.
Because it’s free.
And here’s how we can support you:  

  • Installing Google Analytics: Google offers a self-serve help center, but if you need a quicker setup, we can help. We’ll work with your website developer to get Google Analytics installed correctly using Google Tag Manager.
  • Understanding Google Analytics Data:  Maybe you’ve had Google Analytics for a while but aren’t sure how to use the data. We’ll help you figure out which reports to focus on and what conclusions you can draw from the data.
  • Improving Website Performance: You know your site needs to improve, but you're unsure how to measure those improvements. We’ll help you set up a measurement plan to ensure you’re collecting the data that matters.
  • Tagging Campaigns: Running an email newsletter or a paid search campaign? Campaign tracking isn’t automatic. We’ll help you tag your campaigns correctly so the data in Google Analytics makes sense.
  • Performance Analysis: You've tagged your campaigns and reported on success, but what's next? We’ll help you segment the data and uncover actionable next steps.
  • Testing and Optimization: Interested in testing design options? We can assist with setting up Google Optimize for A/B or multivariate testing, ensuring your tests are valid and insightful.
  • Project Reviews or Data Audits: Sometimes, a fresh set of eyes can make all the difference. We offer project reviews or audits to uncover performance improvement opportunities you might have missed.
  • Training : Knowledge is power, and we want to empower you. Google provides training free. And we have self-study worksheets and courses. But because every organization’s different, we offer live human interaction and hands-on help, showing you how to monitor and analyze your data. If you - want to take charge of your data analysis, we’ll teach you how, using your own data.
      

Why Google Analytics?

Google Analytics is the most popular web analytics tool for a reason.

It’s free.

It’s a great starter tool.
 

And the large majority find they do not have to upgrade.
 

If you’re not currently analyzing any traffic whatsoever, it’s the best place to start.
  

And even if you decide it’s not the perfect fit, using Google Analytics will give you the insights needed to make a better case for your next tool. For many, implementing Google Analytics has been a game-changer. It answers the basic questions:

  • How many people are coming to your site?
  • What pages are they visiting?
  • What traffic sources bring traffic to your site?

 But that gets boring fast.
  

 The real nuggets come from asking questions like:

  • Are my website visitors doing what I thought they’d be doing on my site?
  • What aren’t they doing?
  • I spent money on this advertising campaign and got lots of clicks. What happened after the click? Did they engage at all or leave?

 
Depending on what you discover, you’ll have more questions.

And eventually, you’ll want to take action.
  

One common discovery is that most visitors already know about the company.

Well, if your goal is to attract new customers, this realization means you need to boost inbound marketing efforts, like organic search.

Ready to get started?

Not sure where to begin?
  

Contact us  and share your website performance questions. What do you want to know about your website visitors? Or do you have concerns about your data being ready to answer these questions?
  

We’ll help you craft a plan that fits your timeline and budget.

Let’s turn those analytics into actions that drive the value you’re after—whether it’s more engagement, leads, or sales. -

WHY WORK WITH US

Advice you can trust. Results you can measure.

A marketing support services company increased web-triggered phone and email leads to a level 15x higher than baseline in less than a year

A retailer exceeded their annual sales target by 32% after a slow Q1 start. 

Increased search engine traffic from new prospects by up to 10X in less than one year for a variety of content, marketing and business-to-business sites. 

Re-focused a search engine marketing campaign, potentially removing 30% out-of-market clicks. 

WHO WE HAVE WORKED WITH

Delivering results since 2005

  • FINANCE AND INSURANCE

  • Blue Shore Financial
    Economical Insurance (Definity)
    Mackenzie Investments
    Manulife Financial
    Meridian Credit Union
    Moneris
    RBC
    Romspen

  • SERVICES

  • Aegent Energy Advisors
    CBI
    G Adventures
    Insight Vacations
    LoyaltyOne
    Mediresource
    Points International

  • CONSUMER & COMMERCIAL

  • Boston Pizza
    Hydrogenics Corporation
    Sands Commercial Floor Covering
    SiriusXM
    Springfree Trampoline
    Stratford Festival
    Suncor Energy

  • NON-PROFIT AND GOVERNMENT

  • Canada Beef
    CDIC
    Heart and Stroke Foundation of Canada
    Health Match BC
    Kids Help Phone
    Investor Education Fund
    Nature Conservancy of Canada
    OLG
    ONCAT
    Ontario Legislative Assembly
    Plan Canada
    Sick Kids Foundation

  • EDUCATION

  • Country Day School
    George Brown College
    Holy Trinity School
    Humber College
    MarketingPROFS
    University of Toronto

  • TECHNOLOGY

  • Bibliocommons
    Firmex
    Freshbooks
    Meta

ENQUIRY

Want To Explore Finding a Better Way?

Schedule a complementary call with us to discuss your requirements.