Course Outline* for Google Tag Manager Course
GTM Fundamentals
- Why Google Tag Manager?
- The Data Layer
- Planning your measurement strategy
- Tags, triggers, and variables
- Preview, publish, and version management
Basic Tracking
- Creating a GTM container
- Installing Google Analytics with GTM
- Upgrading to Universal Analytics via GTM
- Implementing AdWords and DoubleClick tags
- Cross-domain tracking
Using tags, triggers, and variables
- Download tracking
- Outbound link tracking
- Mailto & Tel link tracking
- Tracking clicks on HTML elements
- Timer tracking
- Form submission tracking
- Anchor link (URL hash) tracking
- 404 error tracking
Implementing custom tracking scripts
- General strategy for custom tracking
- Scroll tracking
- Tracking embedded YouTube videos
- Deploying 3rd-party tracking pixels and scripts
Implementing advanced GA features with GTM
- Custom dimensions & metrics
- User-ID
- Enhanced Ecommerce
Interface & functionality review
- GTM folders
- Exporting & importing containers
- User management
- Mobile App tracking with GTM
*Subject to change
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