Google Tag Manager Course Outline

Course Outline* for Google Tag Manager Course

GTM Fundamentals

  • Why Google Tag Manager?
  • The Data Layer
  • Planning your measurement strategy
  • Tags, triggers, and variables
  • Preview, publish, and version management

Basic Tracking

  • Creating a GTM container
  • Installing Google Analytics with GTM
  • Upgrading to Universal Analytics via GTM
  • Implementing AdWords and DoubleClick tags
  • Cross-domain tracking

Using tags, triggers, and variables

  • Download tracking
  • Outbound link tracking
  • Mailto & Tel link tracking
  • Tracking clicks on HTML elements
  • Timer tracking
  • Form submission tracking
  • Anchor link (URL hash) tracking
  • 404 error tracking

Implementing custom tracking scripts

  • General strategy for custom tracking
  • Scroll tracking
  • Tracking embedded YouTube videos
  • Deploying 3rd-party tracking pixels and scripts

Implementing advanced GA features with GTM

  • Custom dimensions & metrics
  • User-ID
  • Enhanced Ecommerce

Interface & functionality review

  • GTM folders
  • Exporting & importing containers
  • User management
  • Mobile App tracking with GTM

*Subject to change

Do you have any questions about the course?  Visit our FAQ page or  contact us directly.