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Course Outline* for Google Analytics 4
- Build a Strong Foundation
- How to Get the Most Value from Analytics
- Creating a Measurement Plan
- How Google Analytics 4 Works
- Start Your To-Do List to Improve Your Data Quality
- Built-in Reports
- GA4 Metrics and Dimensions
- Google’s Life cycle and Business Objectives Collections
- Comparisons and Filters
- Events and Parameters
- Exploration Reports
- 6 Types of Explorations and when to use them
- Exporting and Sharing
- Sandbox site
- Create your Sandbox site using Google Blogger, and install a brand new GA4 property using Google Tag Manager
- Adjust GA4 Property settings, including Data Collection, Retention, Session length, Engaged session length
- Set up Enhanced Measurement
- Set up Conversion Events
- Set up Custom Dimensions and Metrics
- Change the Reports Navigation
- Connect Search Console and uncover the hidden Search Console collection of reports
Learning Google Analytics is a skill. It takes time to practice and learn.
*Subject to change
Do you have any questions about the course? Visit our FAQ page or contact us directly.
