Course Outline* for Google Analytics Course
- Build a Strong Foundation
- How to Get the Most Value from Analytics
- Creating a Measurement Plan
- How Google Analytics Works
- Accuracy versus Precision
- Start Your To-Do List to Improve Your Data Quality
- Answering Questions
- Learning about Your Audience
- Analyzing Campaigns & Sources of Traffic
- Understanding your Visitors’ Behaviour
- Measuring Value using Conversion Reports (Goals & Ecommerce), Multi-Channel Funnels and Attribution Modelling
- Filtering & Segmenting
- Extracting Insight and Communicating Value
- Designing proper Marketing Campaign Tagging
- Customizing Reports & Dashboards
- Exporting, Emailing & Sharing
- Beyond Basics
- What is Google Tag Manager?
- Looking for hands-on training for Google Tag Manager? Check out our Google Tag Manager Course
- Advanced Topics
- Custom Dimensions & Metrics
- Pre & Post Login Tracking (known cryptically as “UserID override”)
- Data Import
- Calculated Metrics
- Exporting & Automating with Google Spreadsheets and Data Studio (NEW!)
- Google Analytics 360 (formerly known as Google Analytics Premium) – Expanded Integrations with DoubleClick and BigQuery
- What is Google Tag Manager?
Learning Google Analytics is a skill. It takes time to practice and learn.
*Subject to change
Do you have any questions about the course? Visit our FAQ page or contact us directly.
