Google Analytics Course Outline

Course Outline* for Google Analytics Course

• Build a Strong Foundation 
  • How to Get the Most Value from Analytics
  • Creating a Measurement Plan
  • How Google Analytics Works
  • Accuracy versus Precision
  • Start Your To-Do List to Improve Your Data Quality

• Answering Questions
  • Learning about Your Audience
  • Analyzing Campaigns & Sources of Traffic
  • Understanding your Visitors’ Behaviour
  • Measuring Value using Conversion Reports (Goals & Ecommerce), Multi-Channel Funnels and Attribution Modelling
  • Filtering & Segmenting

• Extracting Insight and Communicating Value
  • Designing proper Marketing Campaign Tagging
  • Customizing Reports & Dashboards
  • Exporting, Emailing & Sharing

• Beyond Basics
  • What is Google Tag Manager?
    • Looking for hands-on training for Google Tag Manager? Check out our Google Tag Manager Course
  • Advanced Topics
    • Custom Dimensions & Metrics
    • Pre & Post Login Tracking (known cryptically as “UserID override”)
    • Data Import
    • Calculated Metrics
  • Exporting & Automating with Google Spreadsheets and Data Studio (NEW!)
  • Google Analytics 360 (formerly known as Google Analytics Premium) – Expanded Integrations with DoubleClick and BigQuery

Learning Google Analytics is a skill.  It takes time to practice and learn.

^{*Subject to change}

Do you have any questions about the course?  Visit our FAQ page or  contact us directly.