Google Analytics Course

Google Analytics Course2019-01-22T16:16:42+00:00


October, 2019
8:30 am to 5 pm


Bloor Islington Place

Room 220 Centre Tower

3280 Bloor Street West

Toronto, Ontario




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Taxes (HST) will be added
upon payment.


Want to use Google Analytics (GA) to help make better decisions? Improve results?

Already using Google Analytics but need a refresher?

Need help tackling the Google Analytics Individual Qualification (GAIQ) exam?

Whether you’re a new or experienced user, we will help you learn GA quickly. You will be able to make better use of Google Analytics to improve the efficiency and effectiveness of your website interactions, digital marketing campaigns, increase leads or boost sales.

You’ll learn to produce relevant analysis & meaningful reports about your website visitors.

I came away with great knowledge, many follow-up resources and best of all, many ideas for my business. The instructor moved easily from the technical details to the business impact. She made it easy to connect all the dots from both the business and technical perspectives!

> Read more of what our students have to say

Who is this course for?

  • Web content owners
  • Marketers
  • Communications specialists
  • Media campaign managers
  • Search engine optimization specialists
  • Paid search campaign managers
  • Digital or web analysts
  • Individuals looking to prepare before taking GAIQ exam for Google Analytics certification

What will I learn?

Bring your own laptop – this is a hands-on learning course. Either analyze your own Google Analytics data, or use the demo account. By the end of the course, you will be able to:

  • Understand how to use Standard Reports to answer questions about your visitors: Who are they? Where are they from? What are they doing? What are they worth?
  • Correctly tag marketing campaigns so that data properly populates reports.
  • Understand why a Measurement Plan is critical, and learn how to decide which KPIs and goals are most relevant to you.
  • Create custom segments, custom reports, goals, funnels, dashboards, shortcuts, exported reports & scheduled emails.
  • Understand the benefits of integrations with Google AdWords, Google Search Console (previously Google Webmaster Tools) and Google Sheets.
  • Understand what is tracked by Google Analytics “out of the box”, and the types of interactions invisible to you unless custom tracking is added. Make a list of interactions you are “blind” to on your site, that you need to talk to your tech team about.
  • Learn about the benefits of using a tag management system like Google Tag Manager (GTM), and why you should ask your technical team to use Google Tag Manager for both your websites and apps.

> Click here to see the full Google Analytics course outline

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Grants for Canadian Citizens

  • This Google Analytics training course is eligible for the government supported Canada Job Grant. In Ontario, you could be refunded 2/3 of the cost of this course, up to $10,000 in total support.
  • Not from Ontario? Check out the Canada Job Grant website for information specific to other provinces.

A few final words:

  • This GA training course is for those who want to use Google Analytics regularly to make better data-driven decisions, improve content and boost campaign performance.
  • If you are looking for an introduction to Google Analytics, Google offers excellent FREE introductory training in their Analytics Academy.

We also offer private, customized Google Analytics or Google Tag Manager courses using your own data and measurement model. Visit our FAQ for more information, or contact us to discuss options.

Google Sales Partner Badge

ClickInsight is a Google Marketing Platform Partner for both Sales and Services. We have provided analytics training courses for over 10 years.