Google Analytics Course

Google Analytics Course2022-07-06T21:14:03-04:00

Google Analytics Kick Start Masterclass

Due to Covid-19, classroom courses are suspended until 2023.
Until then, we invite you to join our free online masterclass.


TBD 2023


Bloor Islington Place

Room 220 Centre Tower

3280 Bloor Street West

Toronto, Ontario




Want to use Google Analytics (GA) to help make better decisions? Improve results?

Already using Google Analytics but need a refresher?

Need help tackling the Google Analytics Individual Qualification (GAIQ) exam?

Whether you’re a new or experienced user, we will help you learn GA quickly. You will be able to make better use of Google Analytics to improve the efficiency and effectiveness of your website interactions, digital marketing campaigns, increase leads or boost sales.

You’ll learn to produce relevant analysis & meaningful reports about your website visitors.

I came away with great knowledge, many follow-up resources and best of all, many ideas for my business. The instructor moved easily from the technical details to the business impact. She made it easy to connect all the dots from both the business and technical perspectives!

Who is this course for?

  • Web content owners
  • Marketers
  • Communications specialists
  • Media campaign managers
  • Search engine optimization specialists
  • Paid search campaign managers
  • Digital or web analysts
  • Individuals looking to prepare before taking GAIQ exam for Google Analytics certification

What will I learn?

Bring your own laptop – this is a hands-on learning course. Either analyze your own Google Analytics data, or use the demo account. By the end of the course, you will be able to:

  • Understand how to use Standard Reports to answer questions about your visitors: Who are they? Where are they from? What are they doing? What are they worth?
  • Correctly tag marketing campaigns so that data properly populates reports.
  • Understand why a Measurement Plan is critical, and learn how to decide which KPIs and goals are most relevant to you.
  • Create custom segments, custom reports, goals, funnels, dashboards, shortcuts, exported reports & scheduled emails.
  • Understand the benefits of integrations with Google Ads, Google Search Console (previously Google Webmaster Tools) and Google Sheets.
  • Understand what is tracked by Google Analytics “out of the box”, and the types of interactions invisible to you unless custom tracking is added. Make a list of interactions you are “blind” to on your site, that you need to talk to your tech team about.
  • Learn about the benefits of using a tag management system like Google Tag Manager (GTM), and why you should ask your technical team to use Google Tag Manager for both your websites and apps.

> Click here to see the full Google Analytics course outline

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Grants for Canadian Citizens

  • This Google Analytics training course is eligible for the government supported Canada Job Grant. In Ontario, you could be refunded 2/3 of the cost of this course, up to $10,000 in total support.

A few final words:

  • This GA training course is for those who want to use Google Analytics regularly to make better data-driven decisions, improve content and boost campaign performance.
  • If you are looking for an introduction to Google Analytics, Google offers excellent FREE introductory training in their Analytics Academy.

We also offer private, customized Google Analytics or Google Tag Manager courses using your own data and measurement model. Visit our FAQ for more information, or contact us to discuss options.

Google Certified Company Badge

ClickInsight is a Google Marketing Platform Certified Company. We have provided analytics training courses for over 10 years.


  1. Anila 2015-05-26 at 18:29

    I am
    Interested in this course, as I wanted to work as digital marketer. I have no IT background and I have no website. Is the course still beneficial for me. I have Mba degree and working experience in
    Marketing but not in digital marketing

    • June Li 2015-05-27 at 10:27

      Hi Anila,
      Thank you for your interest in our courses. I suggest taking the first 2 Analytics Academy courses that Google provides free of charge. If you find the content relevant, useful, and you want to learn more, then the course will be beneficial to you. We can provide you with a website and Google Analytics account to use during the course.

      If you don’t work with a website, but you are interested in Digital Marketing, it’s a good experience to create your own blog (using Google Blogger). Put Google Analytics on it and practice analyzing your traffic. If this option is attractive to you, spend time getting a blog up and running, generate some traffic, perhaps pass on this course and take the course in September, which will be the next time the course will be offerred.

      Hope this helps!

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