Let our industry experts guide you through this impactful Google Analytics martech change.
GA4 has introduced new definitions and metrics for bounce rates and user reporting.
GA4 also includes exciting new features to surface insights easier. These features enable you to track a visitor’s journey from their first visit to conversion. (e.g. purchase, form submission)
This new capability can help you understand the effectiveness of your website in converting visitors to customers or leads. Overall, GA4 represents a significant advancement in web analytics, offering a more comprehensive and user-friendly platform for businesses to track and analyze their online performance.