For a brief summary of SEO Ranking Factors, check out our SEO ranking factors tiles below. Not all factors are equal. The sizes of the boxes directionally signal importance. Site optimization remains part art and part science:
- On-site factors related to your website content and structure. Most importantly, write for people first. Deliver a great experience.
- Off-site factors are more than just backlinks. Social is increasingly important.
- What not to do are practices that will not help your visibility on search engines and could get you de-indexed. This list continues to grow.