In the dynamically evolving world of paid search engine marketing (SEM) and unpaid/organic search engine optimization (SEO), Web analysts need to measure and optimize post-clickthrough conversion.
The following are starting points for learning about this dynamic area of marketing:
- Search Engine Marketing Professionals Organization (SEMPO), now a part of the Digital Analytics Association, provides webinars, expert testimonials, and other resources in their Learning Center.
- Search Engine Watch, a guide to search engine marketing (SEM) and search engine optimization (SEO), offering the latest news about search engines.
- Search Engine Land, a hub for news and information about search engine marketing, optimization, social media marketing and how search engines such as Google, Bing and others work for searchers. Watch for news here on Search Marketing Expo (SMX) conferences.