To be able to optimize Internet marketing and Web site design, Web analysts require an understanding of the human cognitive interaction (HCI), usability, and the motivations that drive behaviour.
Consider the following to be a starting point for further investigation:
- Usability.gov, an excellent resource, created by the United States department of health and human services. Health-related but very applicable guidelines for all sites.
- Jared Spool, usability expert. Review resources and interesting discussions on UIE.com about using guidelines. One of the first to talk about “scent” pulling Web visitors through a Web site.
- Steve Krug’s book “Don’t Make me Think”. Read a sample chapter on “how we really use the Web”. Give this very readable book to anyone who needs a bit of a nudge to understand why usability, usability practices and customer experience design processes make sense and speed up projects.
- Jakob Nielsen, usability expert. Search NN/g for information on usability metrics, user testing, credibility and persuasion and much more (check out ‘Popular Topics’ at the bottom of the homepage). The book Prioritizing Web Usability is very useful and usable.
- Usability Professionals Association, with chapters around the world.
- SIGCHI Special Interest Group on Computer-Human Interaction, part of the Association for Computing Machinery (ACM).