Organic keywords signify intent and how advanced a visitor is in their information-seeking journey — except when they’re logged into a Google account and show up as ‘not provided’.
> read why some keywords are ‘not provided’
To make multi-channel reporting more useful, we suggest segmenting by intent and focus by creating custom channel groupings for the organic channel.
“UB” represents a grouping of unbranded/generic keywords. “Target” includes the keyword themes we’re most interested in, and “Other” includes all other keyword phrases.
Here’s how to create your custom channel grouping:
Step 1 – In the Top Conversions Paths or the Assisted Conversion report, click on the Channel Groupings and select Create a custom Channel Grouping:
Step 2 – In the pop-up window that opens, add a name for your new Custom Channel Grouping and click on Define a new channel:
Step 3 – Create your custom Not Provided rule, select a colour for your rule, and press done:
Step 4 – Create the other three Branded, Unbranded Target and all other keyword rules.
Remember to add a medium matches organic rule, so that you don’t inadvertently pick up Pay-per-click keywords also.
Create the Branded Organic rule using variations of your company and product brand names to populate the regular expression string:
Create the Unbranded Organic rule using variations of your most important generic keyword phrases:
Create the catchall, for all other keywords, excluding “not provided”, branded and unbranded target keyword strings:
Congratulations, you should now have 4 rules. Save your custom channel grouping:
Feel free to continue on and assign your own custom colours for direct (we like bright blue) and also add Pay-per-click and other groupings.
Once you’ve created one Custom Channel Grouping, it’s easy to copy it to and edit it to create other additional groupings by:
- Landing Pages
- Ad Content
- Social Sources
- and more…
We hope you have found this useful. Please contact us if you require additional assistance. Feedback and comments about this setup up guide are most welcome.