Web analysts need to define key performance indices that track the final money-making conversion steps as well as micro-level process conversion, change management and learning.
The following resources cover the business management, reporting and creation of key performance indicators:
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Performance Dashboards: Measuring, Monitoring, and Managing Your Business, 2nd Edition 2011, by Wayne W. Eckerson. Chapter 11 on “How to Create Effective Performance Metrics” is particularly useful for KPI creation.
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Competing on Analytics: The New Science of Winning, by Thomas H. Davenport and Jeanne G. Harris.
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Balanced Scorecards & Operational Dashboards: with Microsoft Excel, by Ron Person. You might also want to visit the Balanced Scorecard Institute Web site.
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Check out the articles, whitepapers and other resources in the Library at PerceptualEdge.com.
