Web analysts need to define key performance indices that track the final money-making conversion steps as well as micro-level process conversion, change management and learning.
The following resources cover the business management, reporting and creation of key performance indicators:
Performance Dashboards: Measuring, Monitoring, and Managing Your Business, 2nd Edition 2011, by Wayne W. Eckerson. Chapter 11 on “How to Create Effective Performance Metrics” is particularly useful for KPI creation.
Competing on Analytics: The New Science of Winning, by Thomas H. Davenport and Jeanne G. Harris.
Balanced Scorecards & Operational Dashboards: with Microsoft Excel, by Ron Person. You might also want to visit the Balanced Scorecard Institute Web site.
Check out the articles, whitepapers and other resources in the Library at PerceptualEdge.com.