Compare UA 360 vs. UA Standard (Free)

Compare UA 360 vs. UA Standard (Free)2023-05-01T06:55:07-04:00

A brief overview of some Universal Analytics 360 (formerly Google Analytics Premium) and Universal Analytics (UA) Standard feature differences is provided below. To better understand the significance of these feature differences, we encourage you to read about the benefits of Analytics 360 (Premium).

Universal Analytics 360 Universal Analytics Standard
Service & Support
Dedicated Account Manager check
“Ask Us Anything” Support Hours1 check
Requirements Analysis1 check
Analysis Design1 check
Implementation Support1 check
Training1 check
Analytics Coaching1 check
Customized & Automated Dashboards & Reports1 check
Integration & Advanced Analysis
AdWords Integration check check
DoubleClick Campaign Manager Integration check
Multi-Channel Funnel Analysis check check
Attribution Modelling check check
Data-Driven Attribution check
Big Query Integration for Big Data Analysis check
Roll-up Reporting across Multiple Sites Tagless Extra tagging required
Service Level Agreements
Service Level Guarantees check
Reporting 99%
Collection 99.9%
Freshness 98% 4 hr or less
Google Tag Manager 360 check
More Power. More Data
Data Freshness 4 hours or less 24 hours or longer
Maximum Hits2 per Month 500 million and up 10 million
Custom Dimensions 200 20
Custom Metrics 200 20
Custom Variables (legacy) 50 5
Sample Size for Ad-Hoc Analysis 100 million sessions 500,000 sessions
Unsampled Report Exports 200 million sessions
Unsampled Reporting API check
Maximum Exported Rows of Data 3,000,000 5,000

1 Available as part of “Ask Us Anything” support hours from ClickInsight, if Analytics 360 is acquired through ClickInsight
2 Hits are the sum of pageviews, events, ecommerce and social actions
3 Standard Reports include Audience, Acquisition, Behaviour, Conversion reports