A brief overview of some Universal Analytics 360 (formerly Google Analytics Premium) and Universal Analytics (UA) Standard feature differences is provided below. To better understand the significance of these feature differences, we encourage you to read about the benefits of Analytics 360 (Premium).
| Universal Analytics 360 | Universal Analytics Standard | |
| Service & Support | ||
| Dedicated Account Manager |  |
|
| “Ask Us Anything” Support Hours1 | |
|
| Requirements Analysis1 | |
|
| Analysis Design1 | |
|
| Implementation Support1 | |
|
| Training1 | |
|
| Analytics Coaching1 | |
|
| Customized & Automated Dashboards & Reports1 | |
|
| Integration & Advanced Analysis | ||
| AdWords Integration | |
|
| DoubleClick Campaign Manager Integration | |
|
| Multi-Channel Funnel Analysis | |
|
| Attribution Modelling | |
|
| Data-Driven Attribution | |
|
| Big Query Integration for Big Data Analysis | |
|
| Roll-up Reporting across Multiple Sites | Tagless | Extra tagging required |
| Service Level Agreements | ||
| Service Level Guarantees | |
|
| Reporting | 99% | |
| Collection | 99.9% | |
| Freshness | 98% 4 hr or less | |
| Google Tag Manager 360 | |
|
| More Power. More Data | ||
| Data Freshness | 4 hours or less | 24 hours or longer |
| Maximum Hits2 per Month | 500 million and up | 10 million |
| Custom Dimensions | 200 | 20 |
| Custom Metrics | 200 | 20 |
| Custom Variables (legacy) | 50 | 5 |
| Sample Size for Ad-Hoc Analysis | 100 million sessions | 500,000 sessions |
| Unsampled Report Exports | 200 million sessions | |
| Unsampled Reporting API | |
|
| Maximum Exported Rows of Data | 3,000,000 | 5,000 |
1 Available as part of “Ask Us Anything” support hours from ClickInsight, if Analytics 360 is acquired through ClickInsight
2 Hits are the sum of pageviews, events, ecommerce and social actions
3 Standard Reports include Audience, Acquisition, Behaviour, Conversion reports
