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Compare GA4 360 vs. GA4 Standard (Free)

Compare GA4 360 vs. GA4 Standard (Free)2023-05-04T01:28:44-04:00

A brief overview of some Google Analytics 4 360 and Google Analytics 4 Standard feature differences is provided below.

GA4 360
(Paid)
GA4 Standard
(Free) 
Integration & Advanced Analysis
Google Ads check check
Display & Video 360 Integration check
Salesforce Marketing Cloud check
Roll-up Properties (extra cost = 0.5 event) check
Sub-Properties (extra cost = 0.5 event) check
Looker Studio API Quotas
View full table of quotas
10x higher check
Service Level Agreements
Service Level Guarantees
View Service Level Agreement (SLA)
check
Reporting 99%
Collection 99.9%
Freshness 98% 4 hr or less
Google Tag Manager 360 check
More Power. More Data
Data Freshness 4 hours or less 24 hours or longer
Data Retention Up to 50 months Up to 14 months
Event Parameters Per Event 100 25
Custom Metrics – Event-Scoped 125 50
Custom Dimensions
– Event-Scoped
– User Scoped
– Item Scoped
125
100
25
50
25
10
Conversion Events 50 30
Audiences 400 100
Exploration Reports
– Per User Per Property
– Shared Per Property
200
1000
200
500
Sampling Threshold for Exploration Reports
– Unsampled data
1 billion events
15 billion events
10 million events
n/a
Custom Tables Automatically Enabled n/a