A brief overview of some Google Analytics 4 360 and Google Analytics 4 Standard feature differences is provided below.
GA4 360 (Paid) |
GA4 Standard (Free) |
|
Integration & Advanced Analysis | ||
Google Ads | ![]() |
![]() |
Display & Video 360 Integration | ![]() |
|
Salesforce Marketing Cloud | ![]() |
|
Roll-up Properties (extra cost = 0.5 event) | ![]() |
|
Sub-Properties (extra cost = 0.5 event) | ![]() |
|
Looker Studio API Quotas View full table of quotas |
10x higher | ![]() |
Service Level Agreements | ||
Service Level Guarantees View Service Level Agreement (SLA) |
![]() |
|
Reporting | 99% | |
Collection | 99.9% | |
Freshness | 98% 4 hr or less | |
Google Tag Manager 360 | ![]() |
|
More Power. More Data | ||
Data Freshness | 4 hours or less | 24 hours or longer |
Data Retention | Up to 50 months | Up to 14 months |
Event Parameters Per Event | 100 | 25 |
Custom Metrics – Event-Scoped | 125 | 50 |
Custom Dimensions – Event-Scoped – User Scoped – Item Scoped |
125 100 25 |
50 25 10 |
Conversion Events | 50 | 30 |
Audiences | 400 | 100 |
Exploration Reports – Per User Per Property – Shared Per Property |
200 1000 |
200 500 |
Sampling Threshold for Exploration Reports – Unsampled data |
1 billion events 15 billion events |
10 million events n/a |
Custom Tables | Automatically Enabled | n/a |