A brief overview of some Google Analytics 4 360 and Google Analytics 4 Standard feature differences is provided below.
| GA4 360 (Paid) |
GA4 Standard (Free) |
|
| Integration & Advanced Analysis | ||
| Google Ads |  |
|
| Display & Video 360 Integration | |
|
| Salesforce Marketing Cloud | |
|
| Roll-up Properties (extra cost = 0.5 event) | |
|
| Sub-Properties (extra cost = 0.5 event) | |
|
| Looker Studio API Quotas View full table of quotas |
10x higher | |
| Service Level Agreements | ||
| Service Level Guarantees View Service Level Agreement (SLA) |
|
|
| Reporting | 99% | |
| Collection | 99.9% | |
| Freshness | 98% 4 hr or less | |
| Google Tag Manager 360 | |
|
| More Power. More Data | ||
| Data Freshness | 4 hours or less | 24 hours or longer |
| Data Retention | Up to 50 months | Up to 14 months |
| Event Parameters Per Event | 100 | 25 |
| Custom Metrics – Event-Scoped | 125 | 50 |
| Custom Dimensions – Event-Scoped – User Scoped – Item Scoped |
125 100 25 |
50 25 10 |
| Conversion Events | 50 | 30 |
| Audiences | 400 | 100 |
| Exploration Reports – Per User Per Property – Shared Per Property |
200 1000 |
200 500 |
| Sampling Threshold for Exploration Reports – Unsampled data |
1 billion events 15 billion events |
10 million events n/a |
| Custom Tables | Automatically Enabled | n/a |
