The Data Breakthrough Advantage Program is for website content managers, corporate marketers and online business managers who are interested in measurable results, building competitive advantage, and focused on growth.
The Data Breakthrough Advantage Program consists of four modules, integrating knowledge and processes from our consulting as well as training and auditing practices for both Google Analytics & Adobe Analytics:
- Best Practices Analytics Audit
- Assess the metrics you are currently collecting and advise if Key Performance Indicators are aligned or mis-aligned with your goals
- Evaluate the quality of data your website is capturing and identify any gaps that may be impeding quality
- Assess dashboard and reporting alignment
- Recommend data-driven strategies that will accelerate measurable results and keep your organization focused on the metrics that matter most
- Analytics Process Builder
- Focusing on a specific content area or campaign type, we evaluate if the right web analytics data is being collected and the right analytics processes are being used for effective campaign assessment, content usage analysis, brand awareness or website visitor satisfaction.
- We will recommend upgrades to data collection or analytical processes and strategies so that your future evaluations are timely, effective and actionable.
- Results Maximizer
- You’ve completed usability studies or analyzed your content or advertising, email and search engine campaigns. You now have several new creative options that you want to test in advance of a full or site-wide rollout. We can help you design a valid and cost effective split test to optimize your creative. We will monitor, analyze and report on test results.
- You have a pay-per-click campaign that is not delivering the results you were expecting. You want more. We will audit your campaign and recommend action that you can take to turn performance around. And if you’d like to outsource campaign management, let’s talk.
- Analytics Capability Builder
- Upgrade your in-house analytics capabilities to drive your own data-driven breakthroughs. We can provide training and on-going coaching, so that you are working with your own data.
Not sure if you need one module or all four? Contact us and let’s talk about whether one module, four, or some entirely different solution, is best for you.