Relevant to building both “business” and “political” savvy in my last post, here’s an upcoming webcast (August 21, 2007) that may be of interest:
Is Your Marketing an Expense…or an Investment
10 Strategies for Winning Over Your CFO and other Marketing Skeptics
“… too little has changed in the world of marketing since Lord Leverhulme’s famous quote: ‘Half of what I spend is wasted. The trouble is I just don’t know which half.’ Some 70 years later, this is all too often how the marketing function is seen. Less than 50% effective, with serious, often high-profile, doubts about which half is the effective half. We really do still have a long way to go.” — Rob Malcolm, President of Marketing, Sales, and Innovation, Diageo
More than ever, it can be a challenging time to be a marketing professional. Executive-level scrutiny of your investments and business impact has reached an unprecedented level as organizations question long-held assumptions. While this bottom line focus causes anxiety for many marketers, this needn’t always be the case… View the Webcast page.
This free AMA webcast is sponsored by Aquent.