Where’s my Google Analytics Data?

Where’s my Google Analytics Data?

Over the past two weeks, we’ve had four requests for help from individuals who seem to have lost their Google Analytics data and are greeted by a screen like this when they sign into their account:

Google Analytics Login

Here are a few reasons why this might be a problem:

  • Are you logged into the proper account?  Check the sign-in ID at the top right.  You may have signed in with another Google account than the account you intended to sign in with.  Cookies from that other session were active when you clicked on [Access Google Analytics] and you aren’t logged in with the Google sign-in ID  has access to Google Analytics.
  • Has a Google Analytics administrator changed your access?  If you are not the administrator of the Google Analytics account, check with the administrator.  If you are one of many administrators, check with another administrator who has access to see which sign-in IDs have access.
    • You might say, well, why would they make this change?  Google has recently changed Google Analytics Access Controls, and this can be disorienting and confusing, leading to errors.  We blogged about the pending Google Analytics access changes back in March, but the controls have evolved since and have 4 levels, instead of the 3 levels announce earlier this year.  Read Google’s most recent blog post (August 30, 2013).

If there are any more causes you’ve come across, do comment and we’ll update this post

By |2019-05-17T11:57:18-04:00September 24th, 2013|22 Comments
Categories: Google Analytics


  1. John January 31, 2014 at 9:31 am - Reply

    Why is there always a presumption that the user is at fault? I’ve just lost data for yesterday (Jan 30, 2014). I woke up this morning and went online, having made no changes from the night before, and it was gone.

    • Sarah Hendriks February 3, 2014 at 1:43 pm - Reply

      If you’re unable to see data that existed previously, ask yourself, does anyone else have access to your account and could the View have been accidentally deleted? Check “Change History” to see if another user has made a change.

      If it is just that data is slow (1) wait 24 hours (2) check the Status Dashboard for Google Analytics (). If there has been a known outage, it will be listed here.

      Tip – it’s always a good idea to check the status board for issues prior to analyzing. You wouldn’t want to do a full report, and then find out the data is wrong. Here is an example of a data problem that Google took 2 weeks to resolve: .

      Hope you find this helpful, and thanks for reading our blog.

  2. Thomas Longrigg May 6, 2014 at 2:32 am - Reply

    I too must voice my dissatisfaction with Google’s constant stream of information pointing to user fault. I just returned from vacation to find our school’s 3.5 years of web data completely vanished into thin air, with absolutely no explanation and seemingly no way to get it back. That data is invaluable to us and the fact that it just disappeared with no error message or warning is utterly unacceptable. I demand proper answers from Google explaining how my data can be lost when nobody else has logged into the account in the several days I was away from work.

    • Sarah Hendriks May 6, 2014 at 12:17 pm - Reply

      Hi Thomas,

      Thank you for your comment. You may be able to recover your Google Analytics view(s) if you act quickly. This is unfortunately too common a problem, so we have described what can be done to recover your information in the following article:

      Can Deleted Analytics Profile Be Restored

      There is a possibility that your Google Analytics password may have been acquired via a Heartbleed breach on another site. If this is the case, then it is important for you to change your passwords to prevent this loss of data from occurring again. If you chose to use your Google Analytics password on other sites, be sure to do a security check on those other sites in advance to make sure they are not still vulnerable to heart bleed breaches.

      LastPass has a Security Check tool found here: LastPass Heartbleed Checker

      Are you a Google Adwords Advertiser? If yes, contact Adwords Help for your country. Google will restore the profiles or account for free if they can do so.

      If you require further assistance, do contact us to arrange an appointment with one of our Google Analytics Specialists.

      Kind Regards,


      • Rebecca July 2, 2014 at 11:05 am - Reply

        I have to report the same as the above. I logged in today and it was if I never had an account. We don’t have AdWords and there doesn’t seem to be any other help on offer.

        Nothing was changed, there were not breaches, it was just gone.

        To make matters worse, it was very confusing and I’ve ended up setting up a new account. So all my history shows is the new Analytics one and not the last few years of data.

        I take it all is lost and there’s nothing I can do now….

  3. Harry August 6, 2014 at 1:42 am - Reply

    I have many websites with Google Analytics. One day all the data just disappeared. It’s now 4 weeks later and Google have done nothing. They are happy to come up with excuses rather than take the blame. I guess the bigger the company the less likely mistakes happen hmmmm. JUST ADMIT THERE IS SOMETHING WRONG AND SORT IT!!!!!!!

    • Harry August 6, 2014 at 1:46 am - Reply

      Oh I forgot to say…. Everyone above who has had data go missing did you have a personal email account registered with them and not a Gmail email. Someone within Google told me that a personal email address links to a secret gmail email address that links to your account number. Sometimes a personal email address can become disassociated with the secret gmail address causing loss of data.

      • Kristina Brown August 14, 2014 at 10:13 am - Reply

        We’re experts in Google Analytics but Gmail is not something we are experts on. We suggest you check out the Google Product Forums where many appear to have found help.

    • Kristina Brown August 6, 2014 at 8:57 am - Reply

      Hi Harry,

      Thank you for getting in touch! There is a way to restore deleted profiles and you may be able to recover your Google Analytics data. Do check out this blog post for some helpful steps: Can Deleted Analytics Profile Be Restored.

      Hope this helps!

  4. Sam January 5, 2015 at 7:46 pm - Reply

    My question is regarding the loss of nearly a month’s worth of Google Analytics data within an active profile and view, causing a U-shaped curve of 26 days with nothing. The month this is seen is December 2013. Session, Event, Goal, etc. levels of data was previously provided and able to be seen as of last month. However the loss in this time period was found today. Again – the data is lost within a currently active profile and view.

    Can historical data be stripped from a live account/profile/view? What can be done to restore this previously provided data?

    • June Li January 6, 2015 at 8:48 am - Reply

      Hi Sam – Google Analytics data does not go missing from a single account or property ID. When it does, it could be that there was a major problem with GA. In such situations, more than one account will experience the problem, and you will find Twitter and/or posts about the event [see http://analytics.blogspot.ca/2010/07/campaign-data-issue-being-corrected.html and http://analytics.blogspot.ca/2011/05/issue-affecting-analytics-data-for.html ].

      When a U-shaped gap occurs, this is typically caused by someone adding a filter that suppressed data deleting the GA script, the GTM container or a new JavaScript element is added to the page that causes all other JS to fail on the page.

      However, if you are absolutely sure that Dec 2013 data was there in the specific view/property ID you are looking at, then the other possibility is that someone approached Google to ask for the information to be removed, and they agreed to do so. Not frequent, and there must have been extenuating circumstances but definitely possible.

      • June Li January 6, 2015 at 12:47 pm - Reply

        Hi again Sam,
        I spot checked our accounts and did not find any issues.

        However, in the past half hour, several reports of the same problem have been posted on the Google Analytics Certified Partner Forum and Google has responded that they are looking into it. I suggest watching the Google+ page or the @GoogleAnalytics Twitter account.

        • June Li January 6, 2015 at 3:06 pm - Reply

          Hi Sam – Google has reported that this problem has been fixed. They advise that you should logout of GA, clear your cookies and cache. The data should be back.

  5. Manish Anand September 24, 2015 at 11:04 am - Reply


    I also face this issue two days back. I have seen Google Analytics data for Monday 21 September 2015 on next day i.e. Tuesday. But now data of Monday 21 September 2015 is missing. Please anyone suggest.

    • June Li September 24, 2015 at 8:13 pm - Reply

      Hi Manish,

      Google has acknowledged that there were problems in a very small number of accounts on Sept. 16 and 17.

      Yours is the first mention of a problem on Sept. 21.

      Can you please send a screenshot of your pageview trend showing “0” for Sept. 21, and your UA-xxxxxx-x account number to our email “ga [at] clickinsight.ca”.

      We will submit it to Google on your behalf, along with your email address, so that they can contact you directly if they want to.

  6. Jan St May 24, 2016 at 1:11 pm - Reply

    I guess I messed up google filters and the data for today is not working, if I delete the filter, will it be back to normal after 24 hrs?

    • June Li May 27, 2016 at 5:44 pm - Reply

      Sorry for the delay in replying. The data should return to normal within seconds of the filter being deleted. You can use “Real Time” reports to check that this is happening.

  7. Jennifer August 21, 2016 at 5:35 pm - Reply

    My data completely disappeared (yep, down to 0) after filtering what looked like a bunch of spammy and porn websites. Removing the filters has not made any changes. I know that the data up to the filter deletion is permanently gone, afterward should have been restored, I thought.

    • June Li August 22, 2016 at 4:25 pm - Reply

      Hi Jennifer,
      Sorry to hear about the data loss. That’s why we recommend that new filters are tested out on a copied view.

      If you have deleted all filters, you should see data fairly quickly. It might take a day to show up again in the view. However, your Real Time reports should show data immediately.

      If you do not see any data, check that there isn’t something else that’s interfering with the hit being sent to Google. Could someone have made a change on the site?

  8. George January 27, 2017 at 1:02 pm - Reply

    Hi, I don’t lost my account of analytics, I lost only a couple days of statics about my website, I don’t know why.

    Anyone can explain? I checked Trash and doesn’t appear anything.

    • Mitchell Leeson January 27, 2017 at 4:03 pm - Reply

      Hi George,

      Sorry to hear about your lost data. What are the dates of the two days for which you lost data? We will find out if anyone else has had a problem.

      Mitch Leeson

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