Over 100 people attended the recent AIMS event, “Web analytics: Make the connection between your marketing spend and the bottom line”. A diverse audience of not only frontline marketers but many from the “agency side” – traditional marketing agencies, SEOs, SEMs, CRM data miners, information architects, usability experts, web site developers and designers, and Web analytics vendors.
Sponsored by WebTrends, this was the first event staged by the AIMS Web Analytics Council, formed earlier this year.
Two presenters, Steven Goldhar of SearsTravel.ca showed how they used Web analytics to first find areas in need of a boost in conversion and then to gauge the improvement in the changes they made. In between these the two case studies was a session by Alan K’necht of K’nectology about why hits are meaningless, and how to extract meaningful insight from data in spite of inaccuracies.and Sulemaan Ahmed of
Here’s a recap of the event on onedegree.ca…