Another year over… and as usual, it has been an eventful one in digital analytics. As we always aim to provide informative, interesting, and insightful content, it’s helpful to look back at the topics that evoked the most interest throughout the year.
The following is a list of our top 10 most viewed posts of 2015. Given the pace at which the analytics world changes and improves, we can almost guarantee that you’ll find something below that you missed during the year. Once you’re all caught up, let us know if there are any topics you’d like to see more about in 2016!
Our most popular blog post of 2015 (by a long shot) is this tutorial on configuring timer triggers in GTM. Be sure to check it out and learn how to use timer events to get more precise metrics for time on page, session duration, and bounce rate.
Ever feel limited by using only primary and secondary dimensions? Wouldn’t you like to add a third or fourth (or even fifth) dimension to your report in GA? This post is a quick guide to configuring a custom report in GA with 4 dimensions and contains a link to download the template for our custom AdWords Keyword Position report.
A follow up to the post at #8 below, this second post in our User-ID series is a comprehensive guide to implementing User-ID tracking with GA and GTM. Learn all the ins and outs of enabling GA to track users across devices.
If you’ve ever found yourself wondering whether to choose “Sessions” or “Users” in your advanced segment, then this post is a must read. Learn why this simple choice can have a significant impact on your segmentation and analysis in GA.
One of the newest features to GA, Calculated Metrics, began rolling out to users in October. If you haven’t created your own yet (or even if you have), check out this post for ideas of some useful calculated metrics that you can configure today!
In May, Google Analytics made Treemaps available for use across all acquisition data. This post explains how Treemaps work and demonstrates three ways to use the reports for greater insight into your acquisition channels. If you’ve never used treemaps before, this post is a must read!
Every digital analyst should have a sound knowledge of regular expressions, especially when analyzing data in GA. Using regex can be essential for correctly configuring filters and advanced segments; a small error can have a significant impact on your analysis. This post is a helpful guide to getting your regex right the first time.
The first in our series on User-ID Tracking in GA, this post tells you everything you need to know about how it works and why you should use it. We explain three criteria for getting started with User-ID tracking and point out some key limitations that you need to be aware of. If you’re interested in gaining a better understanding of your users across devices, this is the place to start!
Google’s Analytics Academy is a great resource for free online analytics training. In addition to four GA-focused courses, Analytics Academy now offers a course in Google Tag Manager Fundamentals. This course covers the basics of implementing and configuring GTM. If you are looking for more in-depth, hands-on training, be sure to check out our in-classroom Google Analytics & Google Tag Manager courses.
Although Google Tag Manager has been around for 3 years now, there are still many misconceptions about it. This post is our attempt to set the record straight on seven of the most common myths. If you think using GTM is too expensive, too technical, or too risky, be sure to read the full post.