Google Tag Manager – A New Tag Management Tool from Google

Google Tag Manager – A New Tag Management Tool from Google

Dear Marketers – Google has a gift for you.          

Google Tag Manager

Today, Google unveiled Google Tag Manager, a free tag management tool that will allow you to manage your marketing and measurement JavaScript (JS) tags from a web interface.

This is a standalone Google tool. You can use Google Tag Manager to add, change or remove these tags even if you do not use Google Analytics or any other Google tool.

As marketers want more digital intelligence, JS tag addition has ballooned on many sites. Lineups for IT support increase lead time for campaign launches.  The manual nature of page tagging create a high possibility of unintentional errors and re-work.  Tagging costs are rising.  That’s why interest in tag management systems has been increasing.

To reduce the likelihood of errors in setting up tags, Google Tag Manager has templates you can use to set up the following tag types:

  • Google AdWords Conversion Tracking
  • Google Display Network Remarketing
    (see article on remarketing)
  • Google Analytics
  • DoubleClick Floodlight Counter
  • DoubleClick Floodlight Sales

If you have other tags, for example a web beacon that’s an invisible 1-pixel image or other JavaScript analytics tags, there isn’t a template available for these, but you can still include them within the Google Tag Manager container.  Yes, you can include non-Google tags in the Google Tag Manager.

Support for A/B testing tags or reporting on tag firing are not currently available but are features listed as ‘coming soon’.  For full instructions, read Google’s features page or  support documentation.

You’ll enjoy how this simpler and faster tag process that removes IT from tagging deployment:

Before and After Google Tag Manager

Yes, you will have to work with your web programmers once to add Google Tag Manager to your site.  But once installed you won’t have to queue up for a programmer to add specific tags.  You’ll add the tags yourself using a web interface.

This takes tagging off the campaign launch critical path and ensures you’ll have your tags in place correctly and ready to go when your campaign launches.  Digital intelligence data will be more complete because lead time will be much shorter and errors will be less likely to occur.

ClickInsight is one of the Google Analytics Certified Partners that is certified as a Google Tag Manager Specialist.  Therefore, if you need help implementing Google Tag Manager, please contact us.

Remember, you do not have to be using Google Analytics (or any other Google tool), to use Google Tag Manager.  Visit detailed documentation by Google at the Tag Manager Help Center.


Updates – here are some additional posts about Google Tag Manager that may be useful to you:

Google Tag Manager Resources:

By |2019-05-17T11:57:18-04:00October 1st, 2012|5 Comments
Categories: Google Tag Manager


  1. バーバリー August 8, 2013 at 2:05 pm - Reply

    Hello just wanted to give you a brief heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.

    • June Li August 8, 2013 at 6:28 pm - Reply

      We did have some earlier issues due to an server change by our Internet Service Provider. All should be back to normal. We apologize for the inconvenience. Please clear your device’s cache and reload.

      Thanks for visiting!

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