Two recent “real world” events about virtual worlds:
- Locally last week here in Toronto, AIMS held a well attended event, “The Marketer’s RoadMap to Second Life“, for newbies to those more engaged in-world.
- Marshall Sponder has been blogging about the Virtual Worlds conference for the last couple of days.
First, about the AIMS Second Life event.
- In the run-up to the event, AIMS helpfully posted what members are reading, sharing and learning about Second Life in the AIMS del.icio.us library.
- First speaker C.C. Chapman took the audience on a blitz tour of the good, bad and ugly of Second Life. C.C. (or I should say, his avatar Cleon Goff) of crayon works in-world at crayonville*, hosts coffee every Thursday at 9 am EST, and hosted the at capacity CaseCampSecondLife last December.
- Next, Jay Moonah, Internet consultant, musician and podcaster, shared his experience of owning property. Jay’s avatar, Weiss Plessis started first with a storefront in Music City and now owns a cottage on Soho island where the neighbours are other podcasters and media artists. He hosts concerts in-world and if you like his music, you can easily jump to iTunes. (Aside: Kathryn Lagden, General Manager of AIMS, shared with us that she had recently listened to Jay’s band, Uncle Seth, , from her real-life living room.)
- Then, Kate Trgovac, described how fashion designers in Second Life launch, promote and sell their designs. High end designers will book fitting times for your avatar. (Aside: I’ve had the pleasure of going shopping with Kate and Eden Spodek‘s shopping group, After a Fashion, but we haven’t graduated to this level of sophistication yet! Most of us are still fumbling with the right commands to get our skins, hair and clothes attaching and detaching properly.
- After C.C., Jay and Kate talked, the group broke into three groups. I stayed with the group C.C was hosting. We got to talking about the need for analytics and being able to track traffic. C.C. is aware of two efforts that are about to bring “WebTrends for Second Life” to fruition. He wasn’t at liberty to say much more. To date, he’s been using the watch provided by SLBuzz (content no longer available)
(Aside: SLBuzz also provides Traffic Meter*. The Traffic Meter Sample [content no longer available] shows very rudimentary data, but it’s better than not knowing if anyone is coming to your site.)
- Most memorable comment:
Second Life is like AOL in 1997.
We need ONE world!
Second, onto the Virtual Worlds conference and Marshall Sponder. It’s great to see the conference through the eyes of someone always seeking to effectively measure value. Check out Marshall’s posts about:
- Pontiac Second Life Case Study and Motorati Island. Presenter Tor Myhren (of Leo Burnett, who helped build Motorati) offered the following illuminating perspective on branding…
and you no longer control your brand
– you “moderate it”.
- His interview with Jared Freedman (SL: Ancient Shriner) of Code4Software about Coldwell Banker’s SL presence and the buzz and activity created by this launch.
- His interview with Ben James of Emetrics San Francisco. . An interview in progress, with the intriging comments about how Rivers Run Red uses learning from “Synovate to break down all 3D Virtual World interactions based on one of 8 reasons you might have had to come in the first place…” I hope Marshall does have an opportunity to finish the interview.Thanks for blogging the conference, Marshall, and see you at
*Destination page no longer exists