Earlier this month, Brian Ussery (Beu Blog) summarized some learnings from a presentation that Avinash beta-tested at a Google invitation-only get together in Atlanta. Brian reports:
The average Google query now consists of 4 words and not 3! That’s up for the first time ever as of Q4 2007, from the long-time 3 word per query Google user average.
This is wonderful news! Why? Because longer keyword phrases provide more specific hints about the intent of a visitor’s search intent! More insightful segmentation and conversion analysis using web analytics is possible using narrower action themes enabled by these longer keyword phrases.
On some sites we analyze, we’ve observed more frequent 5-6 word keyword phrases in recent months for niche B2B products & services. Given another piece of information that Brian provided in his post [14% of Google clicks come from paid search and 86% of clicks are organic. (up slightly)] this means that narrow topic content, discussed from a variety of different angles has the potential to be highly effective for organic search engine optimization. And the ideal vehicle for this? Blog posts!
What do you think?