Search Engine Snippet Size Matters : When a #1 Search Engine Ranking Isn’t Enough

Search Engine Snippet Size Matters : When a #1 Search Engine Ranking Isn’t Enough

Looking for the Mountain Dew’s “Stay Sharp” website?
Visit StaySharp.tv to view the Mountain Dew MDX commercials.

Otherwise – read on…

Two earlier posts here and here inadvertently drew much organic search engine traffic to this blog from people looking for the commercials and answers online. Hence the link to the StaySharp.tv site above.

Over time, the StaySharp.tv link on Google has risen to number 1 for searches for “staysharp.tv”. But this blog still draws traffic from searches for “staysharp.tv”, even though this blog is ranked below the official Mountain Dew StaySharp website listing on Google.

Why is this happening? Because StaySharp.tv does not have a snippet for Google. Its listing is therefore very short, rendering it invisible (or meaningless) to many Google visitors.

Take a look at this screen shot of the Google search engine results page:

Google SearchHere are the top 10 keyword searches landing on this blog for the month:

  1. staysharp.tv
  2. staysharp.com (note: this is not a Mountain Dew site)
  3. www.staysharp.com
  4. stay sharp mountain dew
  5. mountain dew stay sharp
  6. staysharp.com mountain dew
  7. mountain dew mdx stay sharp
  8. stay sharp mdx
  9. stay sharp mdx commercials campaign
  10. stay sharp mdx commercials

Being ranked #1 is not always enough. Snippet size matters!

Feel free to use this example to support why making sure a keyword-rich snippet of 150-200 characters exists is well worth the time and effort, particularly if you have an all flash site.

June Li
ClickInsight

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By |2020-02-19T10:25:21-05:00April 9th, 2007|0 Comments

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