I’ll be heading down tomorrow afternoon for the opening event, the ‘WAA Industry Meeting and Elbow Rub Reception’. Very much looking forward to hearing Theresa Locklear of NHL.com speak about How NHL Measures Fan Equity Online. I first met Theresa at an eMetrics (escapes me though whether it was San Francisco or Washington D.C.).
Following Theresa will be a panel discussion on Customer Insights and the Qualitative Quantitative Mix. Likely to be lively because of the participants, but also because Christopher Berry (@cjpberry) of Syncapse is moderating!
At past eMetrics, I’ve live-blogged a number of sessions. Not this time, however, because I’ll be co-chairing eMetrics and Nora Camps. Honoured and very happy to be co-chairing eMetrics with Alex Langshur of .with
As a sub for live-blogging, I’ve recruited technology (Scribblelive) to collect tweets from SMX and eMetrics.
Looking forward to both eMetrics and SMX!