eMetrics Toronto returns for a 4th time April 26-29. Breakout sessions have expanded to 3 tracks this year, with topics covering:
- Media Analytics & Audience Measurement
- Managing Web Analytics
- Site Optimization
- Advanced Web Analytics
- Campaign and Acquisition Optimization
- Social Mobile Marketing Metrics
View the Agenda-at-a-Glance, full list of workshops and special events at emetrics.org/toronto. Of note, on Wednesday, April 27, between 2:30-5 pm, you can write the exam for the DAA Web Analytics Certification.
Media Analytics & Audience Measurement is a brand-new 2-day track. Industry leaders from CBC, PBS, CTV, Turner Broadcasting, MTV and many others will share stories, challenges and solutions. This track will bring you up to date on the current state of audience and advertising measurement and show you how media companies are evolving to meet the ever changing demands of their audience and the advertising marketplace. What exactly does it mean to evolve from “traditional” to “new media” modes of engagement? If this area interests you, check out the Media Analytics and Optimization LinkedIn Group.
I’m honoured to be participating in two sessions:
- Fundamentals of Acquisition: Everything You Want to Know About Acquisition Optimization…But Were Afraid to Ask! with Kelly Kubrick and Alan K’necht
- KPI Clinic with Stephane Hamel and Angie Brown
These sessions are intended to allow the audience to ask us their burning questions. This will be the 3rd time that Stephane, Angie and I will be running the KPI clinic, the previous two at eMetrics Washington D.C. last fall and eMetrics San Francisco last week. Not only has it been lots of fun, we always get great, meaty questions ( and always run out of time! )
Early bird registration for eMetrics Toronto ends tomorrow, March 25.
As an extra incentive for you to attend, use this promo code to get an additional 15% off the conference fee: JUNELI15.
Hope to see you there!