When you log into your Google Analytics account, are you still clicking on the tiny type Previous Interface link to get to your data? Well, you have until July 18th to transition to the new interface, the one you get by clicking on View Reports. On July 18, Google is removing the Previous Interface link to the old interface.
And a “transition” is what you’ll need. You’ll find you have to re-orient your eyeballs, look in new places for old reports. Although the new interface is richer, you’ll have to relearn the navigation and how to manipulate your data. Mid-page tabs might be “invisible” to you when you first encounter the new interface.
Last week, Google unveiled more new interface features (details). But if you’re just starting to use the new interface, I suggest you take a look at these first:
- Product tour on-demand video covers 6 topics that will give you a feel for the interface.
- Report finder will help you find where your favourite “old interface” report can be found. Report finder can also be accessed in the lower left navigation (Help resources) when you’re logged into the new interface.
- Avinash Kaushik’s recommendations Do These 5 Things First in V2.
- Justin Cutroni has done an awesome job blogging in detail about date range selector, emailing reports, sticky filters, PDF exports, custom dashboards and much more.
- The team at ROI Revolution clarifies Three Misconceptions and provides valuable tips and learnings about the new interface.
And if you dive into Google’s help documentation and you find an error before June 26, head over to Lunametrics and enter their contest. To clarify, this is a contest to criticize Google Analytics documentation, not features.
More suggestions for great resources to help transition to the new Google Analytics interface?
Post a comment and I’ll update the list.