Marketing Optimization Takes the Stage: Emetrics & WAA Breakfast Series, Feb. 5 in Toronto

Marketing Optimization Takes the Stage: Emetrics & WAA Breakfast Series, Feb. 5 in Toronto

Business first, tools second.

Web Analytics has matured and the Web Analytics industry is in transition. Marketing Optimization is the new focus. As it should be.

Business first, tools second.

Jim Sterne, Web Analytics Association founder and Chairman, will be in Toronto next Tuesday, February 5 for the first of 3 Breakfast Meetings, titled An Industry in Transition – Web Analytics to Marketing Optimization.

Jim has been intimately involved in the evolution of Web Analytics and was one of the first voices exhorting people to stop counting meaningless hits! I had the pleasure of meeting Jim and participating in his day long Web Metrics course at the Nielsen Norman Group Usability Week conference in New York City in 2003.

In his presentation next week on February 5 at Marriott Toronto Eaton Centre, Jim will share with us his insights into the current maturity of the web analytics industry.

  • What is the level of expertise among practitioners today?
  • What are the challenges and opportunities specifically available to Canadian businesses?
  • What role can web analytics practitioners, marketers and analysts play as companies adopt the continuous improvement method of marketing optimization?

Following Jim’s session, Michael Whitehouse of iPerceptions will show you how you can enhance traditional transactional web analytics by gauging the actual perceptions and attitudes of your web site visitors. Listening to your visitors’ “voice” about their online experience will allow you analyze the key drivers of customer satisfaction and loyalty. By tracking and analyzing these additional dimensions, you can responsively take action, develop predictive models and improve satisfaction and loyalty.

Not in Toronto? The Marketing Optimization Breakfast series continues on to Montreal on February 6 and Ottawa on February 7 (more details).

Register at the Web Analytics Association website.

Hope to see you at breakfast on February 5.

June Li


By |2018-07-25T12:05:18-04:00January 29th, 2008|0 Comments