Fast Company’s profile about Kate Spade’s microstore in Japan describes The Most Ambitious In-Store Retail iPad Integration We’ve Ever Seen.
At the new Kate Spade Saturday stores, iPads replace the typical paper sign, saving oodles of paper and providing shoppers with high quality product info, videos and lots of opportunity to share (there are 3 iPad screens visible in the Instagram photo I found at right.)
Not only very cool but practical. The iPads make the store less about selling and help increase “dwell time”.
The store has limited storage and display space. By analyzing what content is being consumed on the iPads and adding a loyalty program, KS hopes to be able to follow interest, trends and predict what needs to be stocked.
Read the full article to get the story about how the new brand was developed, and the deep insight and understanding about the difference between the Kate Spade Saturday shopper and the typical Kate Spade customer.
Many thanks to Lisa Lloyd of Budget Blinds West Mississauga for sharing this story.