Handout – Social Media Conference (Dec. 4-5) Resource

Handout – Social Media Conference (Dec. 4-5) Resource

Below as I promised conference attendees, is the electronic version of my handout at the panel session “How to Measure the Effectiveness of Social Media”, December 5 in Toronto.


  • OneDegree – Must subscribe if you are a Canadian marketer.
    (Disclosure: I’m a contributor to OneDegree)
  • ClickZ – Features section houses a multitude of resources
  • FutureNow (Grokdotcom.com) – Great discussions on conversion, engagement and measurement
  • MarketingSherpa – Sign up for “best of weekly”. Great case studies to learn from.
  • MarketingProfs – Wide variety of marketing tips, topics, tricks, including social media.
    ….blogs, blogs and more blogs


I’m a member of both associations.


  • Casecamp – Marketing UnConferences held in Toronto, Vancouver, Ottawa, Montreal and Second Life. In Toronto, recently, half or more involve a social media case study. Subscribe to be notified of future events.
  • Podcamp – Social Media UnConferences held in Toronto, Ottawa and around the world
  • Web 2.0 Measurement Working Group on Facebook
  • WebAnalyticsWednesday – Toronto, Montreal, Vancouver … around the world.
  • MeshConference – 2008 date not yet announced
  • eMetricsCanada – March 31-April 2, 2008 in Toronto
    (Disclosure: I’m on the Board for this organization)

Any more? Please comment!

June Li


By |2018-07-25T14:09:26-04:00December 7th, 2007|2 Comments


  1. Anonymous December 9, 2007 at 11:08 pm

    Good list June, I think there are a few more media publications and events that cover off Social Media, ex. ICE 2008 is coming up soon.


  2. June Li December 11, 2007 at 10:52 am

    Hi Dave,
    I absolutely agree with you there are lots of other social media events. The intent of this list was to provide a starter list where folks might find a greater than typical focus on measurement and metrics, and case studies/discussion they might find useful to support their own business cases.

    ICE2008 in March definitely looks like an awesome conference.

    Thanks for commenting!

Comments are closed.