Analytics Academy Launches New Free Google Tag Manager Course

Analytics Academy Launches New Free Google Tag Manager Course

*Note: As of July 20, 2018, this course is not available*

Google’s Analytics Academy is at it again, releasing its fifth free installment and first Google Tag Manager focused course.

Google Tag Manager Fundamentals Google Tag Manager Analytics Academy Certificatecovers:

  • the core concepts and principles of tag management using Google Tag Manager
  • how to create website tags and manage firing rules
  • how to enhance your Google Analytics implementation
  • how to configure other marketing tags, like Dynamic Remarketing

Registration is open until July 24th, 2015, which means that you have just 10 days left to register and complete and get the added perks like access to the  course community and the opportunity to earn a certificate of completion (with a combined assessments score of 80%+).

So what did we think about the course?

The Good:

  • The course delivery helped make technical learning fun and interesting:
    • A balanced mix of video, supporting links and hands-on interactive lessons with the Google Tag Manager V2 interface
    • Varied materials and short units made it easy to stay engaged
    • The hands-on-experience and exposure to GTM’s interface gives those who are new to GTM a chance to explore and experience
  • Sections on integrating AdWords and Google Tag Manager by implementing AdWords conversion tracking and setting up Dynamic Remarketing:
    • This is a very interesting topic and useful if you use AdWords
    • Easy to follow steps were laid out, making it easier for you to try setting this up in your own Google Tag Manager account

The Opportunities:

  • Analytics Academy only brushes over trigger configuration:
    • An incorrect trigger configuration can vary in results from too much information being sent to Google Analytics to no information being sent at all
  • There is no mention of the potential issue of using the Data Layer on dynamic or one-page sites:
    • Once data is pushed to the Data Layer it is always there
    • If a tag fires repeatedly it will send this data to GA over and over even if the data is no longer relevant
  • The use of custom dimensions for re-marketing is interesting, however there are limitations:
    • Only 20 custom dimensions are available in Google Analytics Standard
    • Lack of planning the use of these in your measurement plan may limit your ability to track other important KPIs
  • If you have used GTM before and are a ‘power user’, you will find that this course lacks luster as advanced topics, like blocking triggers or using some of the built-in variables to do additional tracking are not covered

If you’ve taken the Analytics Academy Google Tag Manager Fundamentals course and/or are looking for more advanced implementation, check out our Google Analytics and Google Tag Manager course. The course is designed for those who:

  • Want hands-on training on how to setup, configure and customize Google Analytics within Google Tag Manager (GTM), for both websites and apps
  • Have been an early adopter of GTM and now want an intensive dive into the new Version 2 interface
  • Are migrating from Classic (ga.js, dc.js) to Universal Analytics and want to implement Google Tag Manager at the same time
  • Want to learn how to deploy third party scripts, such as ad-tracking beacons, remarketing scripts, or even another digital analytics tool such as Adobe Analytics, using Google Tag Manager

Happy learning and do contact us if you are interested in taking your Google Tag Manager skills to the next level!

By |2018-07-25T09:29:07-04:00July 14th, 2015|6 Comments


  1. Heena Karamchandani July 28, 2015 at 10:01 am - Reply

    I am interested in goole tag manager course

    • Heather Murphy July 28, 2015 at 2:56 pm - Reply

      Hi Heena,

      Thanks for your comment!

      Google’s free course on Google Tag Manager offers a great introduction to GTM, and gives you the opportunity to explore and experience the interface.

      If you want to further advance your GTM skills, ClickInsight is offering a Google Tag Manager course in Toronto on October 21 & 22, 2015. This hands on course will give you a great understanding of how GTM works, its capabilities, and how to implement it on your own website.

      All the best,

  2. sebastian July 12, 2016 at 11:20 am - Reply

    I am interested in google tag manager course with certification for this year, do you know someone?

    • Heather Murphy July 13, 2016 at 10:47 am - Reply

      Hi Sebastian,

      Though there is no official Google Tag Manager individual certification offered from Google at this point, there are many organizations that offer Google Tag Manager courses aside from the free one offered by Google. However, there is a company GTM certification, which ClickInsight has. Companies that have this certification are currently required to be Google Analytics Certified Partners before they can apply for this certification.

      If you are looking for individual training, ClickInsight will be offering a course in Toronto this fall on October 19 & 20 in Toronto.

      Hope this helps!

  3. Ashley Robinson July 19, 2018 at 11:52 pm - Reply

    The course was removed from Google Analytics. Is it required information for the Google IQ exam?

    • Heather Murphy July 20, 2018 at 9:33 am - Reply

      Hi Ashley,

      The Google Analytics IQ (GAIQ) exam focuses primarily on Google Analytics. Google recommends two Analytics Academy courses as preparation for the exam. Details on those courses can be found here.


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