What Happened to the Google Analytics “Home” Tab?

What Happened to the Google Analytics “Home” Tab?

Update: As of February 6, 2018, the below method of accessing the Home tab is not working as expected. To access the list of accounts, properties and views directly, you can visit https://analytics.google.com/analytics/web/#home.


Previously announced changes to the Google Analytics desktop user interface should have been rolled out to most Google Analytics user logins by now.

Keep Calm and Click the GA IconAny change is always difficult but once you get used to it, you’ll find that this user interface (UI) design change will let you work faster.

However, if you have many accounts and properties, you might be frustrated by the disappearance of the “Home” tab and the apparent need to navigate using the account/property/view dropdown “picker”.

No worries.  The “Home” screen can still be accessed.

Just click on the GA icon in the top left and you’ll be shown the familiar list of accounts, properties and views.

Find the "Home" GA List

Three UI changes that will allow you to navigate faster:

  • By moving the old top tabbed navigation functions to the side bar, a larger report display area is available.
  • The left navigation is persistent, so less scrolling to get to your next report or to the Admin area.
  • When the left navigation is collapsed, icons remain visible, allowing you to browse to another report section with one less click.

The image below shows where the Home, Admin and sidebar size controls are in the new vs the old interface.

Old vs New NavigationThe Customization tab now includes not only Custom Reports but also Dashboards, Shortcuts and Custom Alerts.  As stated in item 6 in the update blog post, the automatically generated Intelligence Events report has been removed.

Old vs New NavigationWhen you want use another app such as Data Studio, Tag Manager or Optimize, click the app icon in the top right.

Switch App & Send FeedbackIf you have any feedback to Google about the new design, there’s a convenient “Send Feedback” link at the bottom of every report.

What do you think?  Do you find the new UI easier and faster to use?



By | 2018-02-07T12:13:36+00:00 February 13th, 2017|5 Comments


  1. Greg February 4, 2018 at 6:52 pm - Reply

    Not sure if this is just my computer but the top left logo icon for Google Analytics is no longer working. I see the mouse over action but clicking it no longer takes me to the home page.

    Is anyone else finding this same problem since upgrading recently?

    • Greg February 4, 2018 at 6:53 pm

      Further the problem seems to be related to Safari on Mac. FYI

    • Heather Murphy February 6, 2018 at 9:28 am

      Hi Greg,

      It seems that this is not in isolated issue – I am seeing the same thing in other browsers. As a workaround, you can visit https://analytics.google.com/analytics/web/#home to access the tree-structure of accounts, properties and views.


  2. Anonymous February 6, 2018 at 11:36 pm - Reply

    Same here. So frustrated with GA. I love it, but these changes are always a wild goose chase. There was a main screen that listed all accounts. You could get a snap shot of each account all on one screen and then select whichever. I ad it for a moment and then it disappeared. So I’ve seen it. TODAY and now its gone.

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