You login to Google Analytics to edit your profiles and feel momentarily disoriented.
Where are my profiles?!!
Ahh, they’re now called Views!
For now, they’re still called ‘Profiles’ in the new Google Analytics Admin interface ….
…But the transition has already begun in Google Analytics Help documentation.
If it’s been a while since you’ve worked with profiles and want to brush up by checking the Help centre, you won’t find any help for ‘Profiles’. Look for ‘Views’.
Just another change to keep you on your toes!