Google Analytics has a new look today, bringing back some aspects from the old interface a couple of years ago, and adding new features. For example, Dashboards are once again accessible along with all the other reports and Advanced Segments can finally be applied to Dashboards (again).
Two new Dashboard widget types have been added – geomap overlays and bar charts.
In addition to a larger, more readable account tab, all of the reports previously in the ‘Home’ tab have been moved into the left navigation. No longer will the date ranges between Dashboards and ‘Standard Reporting’ be different and potentially out of sync.
What’s happened to Advertising > Adwords reports? They’ve been moved under Traffic Sources, which makes much more sense.
Were you using the Report Search box to quickly get to your reports? Report search now searches all reports, including dashboards and shortcuts, shows recently-viewed reports and quick access to help.
I love Shortcuts. However, they were a one-time fix and could not be edited. Now, you can change a Shortcut’s conditions, and re-save it. Using the Overview, you can also rename your Shortcut.
Within reports, check out the new adjustable Lookback window in Multi-Channel Funnels and Assisted Conversions.
Changes go beyond Reports, Dashboards, Shortcuts and the user interface. Within Custom Reports, there is a new Map Overlay type. And have you been tired of re-building tabs? You can now duplicate the Explorer and Flat Table types (but not the Map Overlay) by clicking on Duplicate this tab.
And new Profile Filter fields for more granular profiles.
Since there hasn’t been an official blog post yet, we’ve probably missed some. Tell us know if you find more, and we’ll post again if we find more.
How do you like these new Google Analytics features?