As analysts, we spend hours and hours creating dashboards for stakeholders. With the intent that they can gain insights about how an initiative, campaign or the business as a whole, is performing, leading to better business decision making.
But after creating these dashboards, you might ask yourself:
- Are stakeholders utilizing them?
- Am I providing the right dashboards to the right audience?
- (Or for much older dashboards) Is there an opportunity to take the old dashboard and revamp it to align to current business objectives & goals?
Now, an updated feature in Data Studio allows you to gain insights on your Data Studio report usage in Universal Analytics and Google Analytics 4 (GA4). By doing so you can understand which pages in your report are most valuable to users, how users discover your reports, and at what point are they exiting.
In this post, we’ll walk you through how to connect your Google Analytics properties to your Data Studio dashboards.
How to Configure GA Tracking in your Data Studio Report
- Go to the edit view in the dashboard you would like to track
- In File, select Report Settings
- In the Report Settings section on the right, enter your Universal Analytics and/or Google Analytics 4 Measurement ID. If you use both, you can separate it with a comma. See How to find Universal Analytics Measurement ID &/or How to find Google Analytics 4 (GA4) Measurement ID below to complete this step
How to Find Universal Analytics Measurement ID
- In your Google Analytics account dropdown where accounts, properties, and view are found, find the Measurement ID right below the name of your property
How to Find Google Analytics 4 (GA4) Measurement ID
- In your GA4 account, go to admin
- In the Property section, go to Data Streams
- Select the data stream you want to use
- At the top in the third column, you can find your measurement ID
You’re Connected, Now What?
Your Analytics Properties may require 24 hours to start retrieving data about your dashboard.
In GA4, you can view your Data Studio Dashboard usage analytics:
- In an overall view in: Reports > reports snapshot
- In realtime in: Reports > Realtime
- By making an exploration to view analytics on a more granular level in: Explorations
In UA, you can view your Data Studio Dashboard usage analytics:
- In an overall view in the Home reporting page
- In the built-in reports to view specific metrics and dimensions such as the All Pages report in:
Behaviour > Site Content > All
Hope this update feature in Data Studio helps with your dashboarding initiatives! Have questions about other features in Data Studio or how to take your dashboards to the next level? Drop us a comment below or contact us at email@example.com.
Other Posts in Our 2021 Data Studio Series:
- Create Calculated Fields in Blended Data Source Tables with Data Studio
- Gain Insights on Data Studio Reports in Google Analytics (this post)
- Understanding the Advantages of Geo Charts & Google Maps in Data Studio
- Enhance GA4 Reporting Functionality with Calculated Metrics in Data Studio
- The Quick Reference Guide to GA4 Ecommerce Data in Data Studio
- Key Storytelling & Visualization Elements for Meaningful Stakeholder Reports
- Turn Up the Dial on your Dashboard Design with New Gauge Charts
- Visualize Your User Journey with Horizontal Bar Charts in Data Studio
- Taking Advantage of Data Studio Community Connectors
- Time Saving Layout Features You Should Be Using in Google Data Studio
- Quick Introduction of the New Report Publishing Control in Data Studio
- Guide to Collaboration & Transfer Ownership Features in Data Studio