Whether you’re in the market for new digital analytics software or not, download the free Digital Analytics Software Buyers Guide from Trust Radius.
Not your typical review guide, Trust Radius’ work is based on 230 in-depth reviews from users as well as consultants and vendors. It compares 13 digital analytics vendors as well as 4 complimentary non-clickstream products.
And there are some great visualizations to help you compare products, such as this one for enterprises.
Why do we suggest that you download the guide even if you’re not in the market for new software? We’ve previously written about the importance of spending focusing on value, and building culture and process. Add to this Trust Radius’ 5 key factors to success, which supports a business-first common sense approach to find the right fit. Trust Radius’ 5 key factors are:
- Executive level support
- Ask the right questions
- Build the right analytics team
- Find the tool that fits your maturity level
- Other tools matter – web analytics is just one part of tracking the customer lifecycle. To support that, products IBM Tealeaf, Clicktale, CrazyEgg and Flurry are profiled.
Reviews have been very positive and well-deserved.
Download your copy from Trust Radius.
If you are buyer, do read the overview, particularly the differentiating factors.
Do share your thoughts or ask questions. How do your experiences compare and what are your thoughts?