The eMetrics Marketing Optimization Summit returns to Toronto for its third year, April 6-9. There’s something for everyone, whether you’re corporate or agency, marketing or technical.
The conference is on April 8-9 and there are workshops on April 6-7. And for the second year, will be held concurrently, and attendees can for a discounted joint pass, floating back and forth between the two conferences at will.
Being on the Advisory Board, it’s been challenging but also lots of fun putting together the tracks. We had lots of enthusiastic speaker submissions to fill a limited number of session slots. We finally landed on four tracks:
- E-marketing and Technology Management is for executives in marketing, ecommerce, digital marketing and technology who want to extract maximum business value realized from their investment in online marketing analytics. Presenters hail from Cisco, Ipsos Reid, Microsoft, HP, Harlequinn, IBM, NHL, Military.com and more.
- Conversion Optimization will be focused on improving conversion and value-building events on websites. Companies like Expedia.ca, Land’s End, Primedia, AMA-Boston Chapter, BC Automobile Association and W3i will share their practical learnings and experiences.
- Acquisition Optimization is all about maximizing traffic driving tactics from search to social media, in an integrated fashion. Learn from Kijiji, HP, Expedia, Reliant Energy and more.
- Emerging Media, Metrics & Technology looks at the ways in which companies, non-profits and government agencies use the latest advancements in new platforms, media and technology to create awareness, measure influence, attract visitors and acquire customers, with measurable results. Sharing their insights will be Harlequin, Syncapse, Aviva and a health agency.
Do browse the detailed session information.
Take advantage of JUNELI15 or your Web Analytics Association discount when you register for the conference., which ends March 5. And you can save another 15% by using discount code