eMetrics Summit Toronto 2013

eMetrics Summit Toronto 2013

Clear your schedule and mark your calendar!

eMetrics Summit Toronto makes its 6th appearence on March 20-21, 2013.

With new tools and big data capability, never has there been such an opportunity to leverage data to better understand customers and optimize how we connect with them.  The new status quo where many people use 3 or more online devices at the same time raises attribution complexity to mind-boggling levels.  Layer on top of that new and pending privacy and ‘do not track’ protocols that could reduce data, making it less complete and annoyingly patchy.

What’s a marketer to do?

Attend eMetrics to uncover leading edge strategies, frameworks and tactics of dealing with this complexity.  Let our speakers help you seize the advantage, face challenges and come out ahead of your competition.

This year’s keynotes inlude:

  • The one and only Jim Sterne, Founder of eMetrics Summt, who will unveil an updated “Sterne Measures” interpretation of where the world of marketing is headed in these times of both great opportunity and great uncertainty.
  • Simon Rodrigue, sharing how Walmart Canada is evolving to serve customers living in a complex omni-channel, multi-device environment.
  • Ginny Long from Moen and Scot Wheeler from Critical Mass will reveal how Moen implemented a revenue attribution approach to account for digital marketing’s contribution to their bottom line.
  • Ross Jenkins from RAPP, providing an insightful case study showing how you can use your web data to drive consumer behaviour.

Breakout sessions include 2 jam-packed days focused on implementation strategies as well as updated means of evaluating the effectiveness of acquisition and social campaigns and optimizing online conversion in an increasingly complex environment.

eMetrics Strategy is for managers in ecommerce, marketing and communications looking to organize an analytics focused organization capable of working with big data, looking for ways to slice through the silos, drive change, manage privacy issues and energize reporting.  Hear from Cardinal Path, IIH Nordic, KPMG, Semphonic, Authintic and Idea Couture.

eMetrics Reach is about getting the word out and driving traffic to your online or offline store, your call center and/or website in an everchanging marketplace, one where raising awareness has changed from making noise to perfecting the art of conversation. Search savvy, mobile savoir-faire and integrated multi-channel magic are today’s imperatives.  Learn from Captial One, Kobo and WebMama.com.

eMetrics Social is more then just tweeting and tools!  With marketing dollars tight and choices proliferating, it’s critical to determine the value of newly emerged media like Blogs, Facebook, Twitter & more.  Covering evaluating participation in content and community, publishers and B2B, this track packs a punch. Listen in and learn from Dell, Our Kids Media, RoomKey and Entrinsic.

eMetrics Web is for you if you need your data to reveal insights faster than ever to those who make valuable decisions. If you’re looking for sage advice, mistakes to avoid and tips and tricks for ensuring a solid understanding of what web analytics then listen in as Jacques Warren holds nothing back!  Dive into testing plans with Intuit, B2B conversion with Intralinks and DiG data with Data Insight Group.

And to make sure you have enough time to ask your questions, not only will you have plenty of networking time during breaks and at the reception on the evening of Day 1, sit down at a Roundtable on Day 2 to chat with a speaker or dive into an analytics issue in detail.

Visit the eMetrics Website to view the Agenda-at-a-Glance and full list of workshops and special events. [Also, please read our new post about B2B sessions at eMetrics ]

Register by Friday December 14th, 2012 January 25, 2013* to take advantage of super early bird pricing!  As an extra incentive for you to attend eMetrics, use this promo code to get an additional 15% off the 2-day conference fee: CLICK15.  You can use it in combination with the Early Bird pricing.  It also works for the combination passes with other conferences that will be co-located in Toronto.

Hope to see you there!

June Li

* updated 17 January 2013

By |2018-03-12T14:41:26-04:00December 4th, 2012|1 Comment

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