Sibel Satiroglu, Hewlett Packard, HP Imaging and Printing Group, presenting Online Metrics & Search Insights from HP.
Measuring search is all about the traffic – or is it? Sibel describes metrics at HP focusing on post-click metrics and the micro-conversions that lead to macro-conversions. She shares best practices on what type of search (site, content, standard) works the best for various segments and content types and shows how HP used the numbers to improve their results.
Live blogging below, as well as related tweets. Please feel free to “make a commet”.
Any inaccuracies or omissions are solely my error made during my live-blogging and should not reflect on the speaker.