A blogger contacts you because they would like to reprint one of the articles currently on your website in its entirety, exactly as is, on their website. Should you agree? Or should you decline because you will attract a duplicate content penalty from Google?
Concerned about the fact that content farms and those who have tried to use them to boost search engine rankings had their rankings hit hard, we’re asked this question fairly often.
It is not a problem if the content is being re-published on a reputable site, and if it is being reproduced for helpful purposes rather than to manipulate search engine rankings. Google clarifies duplicate content handling and also discusses syndication here.
Having said that, you should assess the blogger’s request on its own merit.
- Review the blog. Does it have high quality content?
- Look at how they’ve handled other content they’ve re-published.
- Does it look like they are sharing information to expand and contribute to knowledge, or are they doing it solely to boost rankings and get more traffic?
Many content aggregators are reputable. Huffington Post regularly republishes content, and in fact, they republished (i.e. syndicated) this article addresses Four Myths About Content Syndication – The third myth is that Syndication is Bad for SEO.
Note that, as suggested by Google, Huff Post has linked back to the original article from their post.