Demystifying Web Analytics Roundtable

Demystifying Web Analytics Roundtable

On October 16, I’ll be moderating Demystifying Web Analytics, the latest in a series of roundtables organized by the Canadian Marketing Association’s Marketing Technology & Database Intelligence Council. This roundtable will be at The Westin Harbour Castle, 8-10 am October 16.

Presenting will be:

To help demystify web analytics, we’re covering the gamut from general to specific:

  • Alan will begin by discussing the current state of web analytics.
  • Rosie will share with us a high-level overview of the web analytics optimization strategies, tools, tactics & processes.
  • Lisa will describe how Microsoft succeeded in uncovering significant learnings in one Microsoft campaign, using a variety of measurement tactics.

We hope that these will stimulate lots of questions from the audience, and we’ll have a great discussion and lots of learnings.

Open to everyone, whether you are a CMA member or not, it’s not too late to register.

June Li

By |2018-07-25T14:18:56-04:00October 11th, 2008|0 Comments