Installing and analyzing Google Analytics used to be a lot simpler. With websites existing under one domain and only static webpages, it was easy to add a Google Analytics snippet and have everything you needed out-of-the-box.
Now websites are becoming more complex; there are carousels, collapsible fields, sub-domains, login pages, and so on. With all of these rich media updates, measurement capabilities have followed suit. It’s understandable that every now and again you will encounter a roadblock. That is where the Google partners come in!
Whether it is cleaning up your Google Analytics data, further optimizing your Google Ads campaigns, or navigating the tricky path to better attribution modelling, Google partners have you covered. Google has an extensive list of partners that are vetted and certified by Google to have the expertise to help you with your digital marketing.
It can be confusing to decide where to look and who to go to for help. In this article, we will provide you with the information you need to decide which partner type is right for you.
Recent Updates: Google Marketing Platform Partners
With Google’s recent announcement of the Google Marketing Platform, the formerly-known Google Analytics Certified Partners (GACP) and DoubleClick Certified Marketing Partners now operate under one umbrella; the Google Marketing Platform. The Platform Partners offer services in either analytics, advertising, or both.
In the Google Marketing Platform ‘Find a Partner‘ page, you will find listings for two partner types:
- Certified Company: offers consulting services in their product certifications.
- Sales Partner: have the Certified Company status, with additional qualifications and expertise to resell Google Marketing Platform products.
You can filter the partner listings based on which Google technology you need support with. All Platform Partners have certifications in specific products, such as Google Analytics or Google Optimize. When you search, try using the filters above the partner listings to narrow down the most relevant partners for you.
Note you can search for companies by both partner type, and product certifications. For example, if you are looking to purchase a product, like Analytics 360, be sure to filter your search by Sales Partner and Analytics to match your needs.
|Partner Type||How They Can Help|
|Google Marketing Platform Partners||Platform Partners have expertise in analytics and/or advertising, and can help with optimizing the measurement and performance of your marketing. Their potential product certifications include:
|Google Partners||Certified in Google Ads (formerly Google AdWords), these partners specialize in varying categories of the following networks and advertising options to manage and improve your ad performance:
|Google Measurement Partners||Google also recently announced the launch of this new partner program. It includes new and existing partners, such as the App Attribution Partners and Marketing Mix Model Partners. These partners are specialized in one or more of the following:
|Google Cloud Partners||To provide you with support in the Google Cloud, these experts are certified to assist with: cloud migration, scaling, security, and so on. If you are looking for answers to a particular problem, you can also search the Google Cloud Partner directory by specialization:
If you would like to connect with a partner but are unsure which one is right for you, feel free to reach out.
Full disclosure, ClickInsight is a Google Marketing Platform Sales Partner. We offer consulting, training, auditing and implementation services for:
- Analytics (360) + licensing
- Google Tag Manager (360)
- Google Optimize (360) + licensing
- Google Data Studio
Questions? Message us to learn more.