If you feel like CASL came out of no where and is still a little mysterious, you are not alone.
Canada’s Anti-Spam Legislation took effect July 1, 2014, yet it seemed to have flown in under the radar with minimal noise. Now that it’s here, there is a need to fully understand the implications that it has on businesses (of any size).
The coles notes version is that under CASL, businesses are required to obtain express (explicit) consent from their clients/customers to communicate with them electronically. Non-compliance can lead to substantial financial penalties.
Electronic communications are more then just newsletters and email campaigns. In fact, your regular communication with clients and customers (current, future and past) will be impacted under CASL, as electronic messages also include:
- One-to-one email
- Meeting requests
- Text messages
- Blackberry chat messages
- Direct message via Twitter
- … and any other electronic communication with commercial intent
We are by no means CASL experts.
We do urge you to seek out legal advise to better understand CASL, how it will impact your business and what you need to do to protect yourself.