I posted earlier that I’d signed up with Second Life and created my avatar, Junius Paravane, so that I could attend CaseCamp Second Life. Junius was lucky to be one of the 40 to score an invitation in a random draw.
Tonight was the big night! Awesome event! A lot of work went into getting the Crayonville Amphitheatre ready for CaseCamp. Kudos to Bryan*, Kate, CC, and Eli for pulling it together so quickly. Audio quality (by Lynette Radio) was crystal clear.
Many photos of the event are on Flickr. Four presentations by:
- Doug Walker (SL avatar Chad Huffines, photo on Flickr), , talked first. Unfortunately, I missed most of the presentation because I couldn’t find the audio play button (it’s labelled ‘music’). And then I didn’t figure out how to make the presentation screens less fuzzy until the start of the 2nd presentation. Luckily, Bryan was manning chat and giving technical assistance to us SL newbies. However, I did learn from Doug that against men, throw paper and against women, throw rock. Doug asked all avatars to do a RPS, and we did so. And most of us had figured out how to clap by the end of the talk.
- Michael Seaton (SL: Twain Chamberlain), Scotiabank, talked about a viral campaign for Scotiabank and the Ottawa Senators. Did it pay out? Yes – Scotiabank brand awareness rocketed from 4th (last) to 1st in the Ottawa area.
- John Wall (SL: Funk Barbecue) shared his learnings about optmizing seven factors in a Google Adwords campaign for AccuRev. Keep tweaking and measuring and you’ll ramp up your ROI.
- Eli Singer (photo – who was Eli’s SL avatar?) talked about World Wildlife Federation’s recent (Nov. 2006) black balloon “Save Our Climate” event in Toronto. Pulled together in two weeks, photos were posted on posted on Flickr and YouTube videos created. Resulting publicity and blog coverage exceeded expectations. YouTube videos are still being viewed today.
Folks participated from India, Los Angeles, Atlanta, Canada and elsewhere.
Since Kathryn Lagden of AIMS was one of the 58 who did not receive an invitation because of SL technical limitations, we rigged up a way for her to observe. I fed Kathryn real-time visuals using GoToMeeting and audio with a good old speaker phone.
Outstanding CaseCamp! Definitely will sign up for the next. Maybe next year, a SL Web Analytics Wednesday?
*Destination page no longer exists