CaseCamp Second Life – Outstanding!

CaseCamp Second Life – Outstanding!

I posted earlier that I’d signed up with Second Life and created my avatar, Junius Paravane, so that I could attend CaseCamp Second Life. Junius was lucky to be one of the 40 to score an invitation in a random draw.

Tonight was the big night! Awesome event! A lot of work went into getting the Crayonville Amphitheatre ready for CaseCamp. Kudos to Bryan*, Kate, CC, and Eli for pulling it together so quickly. Audio quality (by Lynette Radio) was crystal clear.

Many photos of the event are on Flickr. Four presentations by:

  • Doug Walker (SL avatar Chad Huffines, photo on Flickr), World RockPaperScissors (RPS) Society, talked first. Unfortunately, I missed most of the presentation because I couldn’t find the audio play button (it’s labelled ‘music’). And then I didn’t figure out how to make the presentation screens less fuzzy until the start of the 2nd presentation. Luckily, Bryan was manning chat and giving technical assistance to us SL newbies. However, I did learn from Doug that against men, throw paper and against women, throw rock. Doug asked all avatars to do a RPS, and we did so. And most of us had figured out how to clap by the end of the talk.
  • Michael Seaton (SL: Twain Chamberlain), Scotiabank, talked about a viral campaign for Scotiabank and the Ottawa Senators. Did it pay out? Yes – Scotiabank brand awareness rocketed from 4th (last) to 1st in the Ottawa area.
  • John Wall (SL: Funk Barbecue) shared his learnings about optmizing seven factors in a Google Adwords campaign for AccuRev. Keep tweaking and measuring and you’ll ramp up your ROI.
  • Eli Singer (photo – who was Eli’s SL avatar?) talked about World Wildlife Federation’s recent (Nov. 2006) black balloon “Save Our Climate” event in Toronto. Pulled together in two weeks, photos were posted on posted on Flickr and YouTube videos created. Resulting publicity and blog coverage exceeded expectations. YouTube videos are still being viewed today.

Folks participated from India, Los Angeles, Atlanta, Canada and elsewhere.

Since Kathryn Lagden of AIMS was one of the 58 who did not receive an invitation because of SL technical limitations, we rigged up a way for her to observe. I fed Kathryn real-time visuals using GoToMeeting and audio with a good old speaker phone.

Outstanding CaseCamp! Definitely will sign up for the next. Maybe next year, a SL Web Analytics Wednesday?

June Li


*Destination page no longer exists

By |2020-07-14T10:16:43-04:00December 15th, 2006|6 Comments
Categories: Events


  1. Michael Seaton December 15, 2006 at 11:46 am - Reply

    Hi June,
    That was a blast last night.. lots of fun. It was such a cool way to present, share and learn. I’m still buzzing on it – or maybe my avatar is!

  2. Scott December 15, 2006 at 3:07 pm - Reply

    I also attend the event last night. It was great to see SL used in this way. Not only were the presenters geat but the networking after the event was eye opening.

  3. Bryan Person, December 15, 2006 at 3:43 pm - Reply

    June, Michael, and Scott:

    So pleased you were all a part of the festivities last night. We really enjoyed being able to bring it to you all.

    Should we start planning the next one?

    Great story about pulling Kathryn in as well. Thanks for being creative and passing on the experience to one more person.

    –Bryan Person
    CaseCamp Second Life organizer

  4. my name is kate December 15, 2006 at 3:46 pm - Reply

    Hi, June! So much fun last night. Sorry we didn’t get to chat! You looked awesome – great skin! Can’t wait til the next one.

  5. June Li December 17, 2006 at 1:57 pm - Reply

    Michael, Bryan, Scott and Kate,

    Yes, I’m sorry I couldn’t hang around after for networking…SL was a great way to share case learnings internationally. Much better than a Web conference. And as we all get more proficient with our avatars, I’m sure CaseCamp SL audience interaction will be higher.

    I’m glad I was able to link Kathryn in, although I’m sure it’s not the same as being directly in SL. We weren’t sure my Internet connection would be able to handle both Second Life and webconferencing, but we’re glad it did! Kathryn did have to put up with my newbie SL driving skills as I tried to zoom in on the slides. More than once I had the camera stuck behind the screens or in the pit facing a wall!

    Thanks for commenting!


    • Rosalinda September 9, 2012 at 6:27 am - Reply

      Thanks for shainrg. Always good to find a real expert.

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