Continuing to spread the word about the use of Web analytics at any opportunity :), I’m happy to be part of the recently launched AWAC, the Association of Internet Marketing and Sales (AIMS) Web Analytics Council.
AWAC currently consists of Kathryn Lagden (AIMS), Peder Enhorning (Unilytics Corporation), Steven Goldhar ( ) and Stefan Eyram (ExactTarget), and myself. We recently met for a highly energized lunchtime meeting at Bow and Arrow, where we not only discussed ideas for AWAC events and articles for the next year but also learned about Swedish princess cakes from Stefan and Peder.
Stay tuned for more by subscribing to the AIMS blog. We welcome ideas, topics and questions such as the recent one from Trisha.