Analyze Web Server Log Reports

Analyze Web Server Log Reports

2009
Resolution #1 was to Test Your Pages.
The long term vision is to build proficient Multivariate Optimization Capability. The short term 3-month resolution is to run 3 Text Only A/B Tests in 3 months.

Resolution #2 Look at Web Server Logs. Yes, Web Server Logs. Not too long ago, I came across commentary about a top US company’s web analytics operations stating that the company was happy with their site wide deployment of page tagging web analytics, and had largely transitioned off all legacy solutions, including log-based solutions

Log based versus page tagging are not an either or solution. Log-based solutions have their place in an organization even if ……

The company has ecommerce and media content. I don’t know the details about who the company is or what they sell, but log files may be beneficial (and in fact necessary) if they have PDF, video or downloadable content?
Have they taken the time to tag every PDF, video or download with a JavaScript ‘onclick tracker’? Even so, some content may have traffic direct from SEs and you don’t know about it.
PDFs are indexed and if not served up via browser clickthrough, you may have a PDF downloaded hundreds of times a month and you wouldn’t know it.
Javascript

Are all your pages being crawled by SE crawlers?
Sure, you can use Google Webmaster Tools but what about Yahoo and others?

Need another reason? Mobile
Even if it’s just to investigate whether your site is being accessed using Mobile browsers.
Been wondering if you need to make your site mobile compatible?
This is data you may need to take action, or not.

Tools to use? AWStats is free, or try Google Urchin (paid software license). If you have WebTrends or Unica NetInsight, inquire about their web server log file reporting options.

DO NOT – comparing numbers between JavaScript

June Li
ClickInsight
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By |2017-01-31T14:51:48-05:00December 29th, 2008|0 Comments
Categories: Analyst Capability