A question arose today on the Google Partner Community about the AdWords Keyword Position report, which is no longer available as a Google Analytics Standard Report. A community member responded that you can use Keyword plus Ad Slot position in a secondary dimension.
- Keyword (i.e. bid keyword)
- Search Query (i.e. Typed or “Matched Search Query”)
- Ad Slot – Top, Side or not set
- Ad Slot Position – 1 to 8
And the report will look like this:
You can download a copy of the template for this report from the Google Analytics Solutions Gallery to you use in your own Google Analytics Account.
Once you’ve downloaded the report, click on the “Edit” link (see image above) to add your own additional metrics or filters.
Read more about Custom Reports in the GA Help Centre.
This report uses the “Flat Table” format. As you can see below, you can add up to 5 dimensions to this report.
Once you’ve downloaded this version, try adding a 5th dimension (perhaps “Ad Content”?) and experiment with other combinations.
We’d love to hear what you come up with.