About

Marc Soares

Marc Soares2021-01-04T14:59:47-05:00

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Head of Analytics Solutions

Marc Soares

In his role as Head of Analytics Solutions, Marc leads a team of digital analysts and implementation specialists who develop customized measurement and analysis solutions, achieving strategic business outcomes for our clients. Marc also delivers hands-on training in Google Analytics, Tag Manager, Optimize, and Data Studio.

Combining his technical skills with his strong business acumen, Marc sees patterns with exceptional speed and clarity. Passionate about his work and an active contributor to the analytics community, Marc’s data visualizations are featured in Google’s Data Studio Report Gallery and in the book #MakeoverMonday: Improving How We Visualize and Analyze Data, One Chart at a Time. Marc has also been an active volunteer in the COVID-19 initiative #HowsMyFlattening, a collaboration amongst data practitioners and healthcare professionals to analyze and visualize Ontario’s response to COVID-19.

Marc has a Bachelor of Mathematics from the University of Waterloo and a Bachelor of Business Administration from Wilfrid Laurier University. He holds an Adobe Analytics Architect certification, a Google Analytics Individual Qualification, and has completed numerous courses in data science and analysis. Marc is also an accomplished pianist, vocalist, and musician.