Here’s a real life example of what not to do with cart abandonment remarketing.
If a product is out of stock, do not send a “come on back” remarketing email.
Looking for a 3V lithium battery this morning, in the short time span from when I added the item to cart to when I started checkout, the battery went out of stock. (The price is half the price of similar products at competitors, so a stockout is not surprising)
It’s now about 3 hours later, I’ve just received this email suggesting that I “finish shopping’.
Well, that’s not possible because it’s still out of stock…
…And when I clicked on “Check in-store availability”, that’s not working either…
Learn from this sad example. Implement an inventory check before sending out cart abandonment remarketing emails.