Analytics Academy Launches New Free Google Tag Manager Course

Google’s Analytics Academy is at it again, releasing its fifth free installment and first Google Tag Manager focused course.

Google Tag Manager Fundamentals Google Tag Manager Analytics Academy Certificatecovers:

  • the core concepts and principles of tag management using Google Tag Manager
  • how to create website tags and manage firing rules
  • how to enhance your Google Analytics implementation
  • how to configure other marketing tags, like Dynamic Remarketing

Registration is open until July 24th, 2015, which means that you have just 10 days left to register and complete and get the added perks like access to the  course community and the opportunity to earn a certificate of completion (with a combined assessments score of 80%+).

So what did we think about the course?

Continue reading “Analytics Academy Launches New Free Google Tag Manager Course” »

Learn How to Implement User-ID Tracking

Ever wondered how you can How to User-ID blog imagetrack visitors across devices? Have too much direct mobile traffic and wonder if this is the result of campaigns running on other devices?

There is a way! If you have read our previous post “User-IDs: Why & What” you would have learned that you can track a unique user across different platforms and to do so you must implement User-ID tracking. Continue reading “Learn How to Implement User-ID Tracking” »

Turning Data into Action: Tips for Every Analyst

Turning Data Into Action: Tips for Every AnalystIt seems like everyone these days is jumping on the analytics bandwagon, from major corporations to professional sports teams to political campaigns. With this increased interest in “data-driven” decision-making comes an increased need for skilled analysts—people who can translate and transform the flood of data into insights, opportunities, and actions.

This is easier said than done. Analytics is a journey that is often rife with obstacles and pitfalls to the untrained participant. Analysts must often battle with entrenched practices and perspectives that are preventing their organization from realizing the full potential of analytics. It can be easy to stray off course if one is not attentive to the dangers and detours lurking around every corner.

Here are 5 tips to keep you on the right track towards building analytics into a valued and integral function within your organization: Continue reading “Turning Data into Action: Tips for Every Analyst” »

User-ID: Why & What

Have you ever wondered how peopleblog_image use your site across different devices? Are people using their computer to register on your site but then interacting with it on their phone or tablet? How many of those “unique” users in Google Analytics are really the same person? By implementing User-ID, you can answer questions like this from within the standard Google Analytics reporting interface.

The User-ID feature overrides the typical way that Google Analytics stitches interactions into sessions and identifies unique users. By using your own identifier, you can associate engagement data from multiple devices and different sessions with unique IDs. This feature can also improve content analysis and help you generate more relevant and compelling content:

  • Rather than assuming that your content is equally useful to all, if your users have told you their preferences, you will be able to associate this information with their behaviour each time they visit
  • You will therefore be able to see what content is attractive to users with specific preferences, and what is not
  • If you send out emails to attract readers to fresh content, such knowledge will allow you to customize your emails, which should fuel higher open and clickthrough rates

Continue reading “User-ID: Why & What” »

Advice to CMOs: Save your Sanity. Ask Questions, Seek Insights & Ignore the Data Deluge

Earlier this year, Marketing Magazine reported that Deloitte Canada published the results of a December 2014 survey of more than 300 CMOs and that CMOs Feel Unready to Deal with Data Deluge.

No surprise that data is increasingly expected to be used to demonstrate the effectiveness of marketing campaigns, with 70% of CMOs surveyed reporting that marketing decisions need to be based on consumer analytics.

DelugeHowever, CMOs seem to feel that they personally need to deal with the “Data Deluge”.  Indeed, 82% of CMOs surveyed believe that they are expected to interpret the large volume of available consumer analytics data and feel unqualified to do so based on their previous experience.

Dear CMOs – Does your organization expect you to be an expert in analyzing data?  Are you truly expected to be hands-on, deep into datasets?  If yes, speak up and push back on this expectation.

Analyzing consumer data is the role of analysts or data scientists, not the CMO. Continue reading “Advice to CMOs: Save your Sanity. Ask Questions, Seek Insights & Ignore the Data Deluge” »