Have you ever wondered how people use your site across different devices? Are people using their computer to register on your site but then interacting with it on their phone or tablet? How many of those “unique” users in Google Analytics are really the same person? By implementing User-ID, you can answer questions like this from within the standard Google Analytics reporting interface.
The User-ID feature overrides the typical way that Google Analytics stitches interactions into sessions and identifies unique users. By using your own identifier, you can associate engagement data from multiple devices and different sessions with unique IDs. This feature can also improve content analysis and help you generate more relevant and compelling content:
- Rather than assuming that your content is equally useful to all, if your users have told you their preferences, you will be able to associate this information with their behaviour each time they visit
- You will therefore be able to see what content is attractive to users with specific preferences, and what is not
- If you send out emails to attract readers to fresh content, such knowledge will allow you to customize your emails, which should fuel higher open and clickthrough rates