Should I move my GTM code into the <head>?

In case you were not yet aware, Google has officially changed its recommendation on placement of the Google Tag Manager container snippet.

Previously, GTM required a single snippet of code to be placed immediately after the opening <body> tag. This code has now been split into two snippets: One to be placed in the <head> and a second to be placed in the <body> as before.GTM New Code Snippet

If you already have GTM running on your website, you might be wondering:

  • Do I need to move my GTM code to follow the new instructions?
  • Are there risks to maintaining the previous approach?
  • Why did the recommendation change?

Let’s answer these questions and help put your mind at ease.

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Set Up Early Detection. Restore Deleted Google Tag Manager Containers & Accounts from the “Trash Can” WIthin 30 Days

Recover deleted Google Tag Manager container or accountThe Google Analytics Trash Can has been a self-serve saviour to many who accidentally deleted a property.  Now, Google has also created a Trash Can for Google Tag Manager.

Full instructions on how to restore your Google Tag Manager account or container are in this support article.

What’s important to know is that if more than 30 days has passed from the trashed date, the deleted item is permanently deleted with no possibility of recovery.

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Unique Dimension Combinations (UDC) to Replace Deprecated “Unique Events” Metric

nique Events Metric DeprecatedIf you’ve been creating custom reports with the Unique Events metric you may have been surprised by the recent appearance of a yellow triangle, with the message “WARNING: This Metric is Deprecated”.

Actually, it’s the name, and not the actual metric, that’s deprecated and will be going away.

The current Unique Events metric is being renamed.  It’s new name is Unique Dimension Combinations, and a brand new metric Unique Events (New) had been added.

Confusing?  We’ll explain the reasons for these changes below.

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3 Tips from Mike Holmes to Avoid Crumbling Analytics Foundations

Mike HolmesAfter admittedly watching far too many episodes of HGTV’s Holmes on Homes, Holmes Inspection, and Holmes Makes It Right, we can’t help but notice the parallels between home building and digital analytics projects.

And the direction that Mike Holmes provides about preventing your roof from caving in is just as relevant for your next analytics implementation.

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Visualizing the Summer Olympics with Tableau

From split times to stroke rates, personal bests to world records, individual rankings to medal counts, the Olympics are a treasure trove of data just waiting to be analyzed and visualized.

Spanning over 100 years, more than 200 countries, and over 300 events, the Summer Olympics provide endless opportunities to segment, filter, and view the data from different perspectives.

So let’s dive in! (pun intended)

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