Another year over… and as usual, it has been an eventful one in digital analytics. As we always aim to provide informative, interesting, and insightful content, it’s helpful to look back at the topics that evoked the most interest throughout the year.
The following is a list of our top 10 most viewed posts of 2015. Given the pace at which the analytics world changes and improves, we can almost guarantee that you’ll find something below that you missed during the year. Once you’re all caught up, let us know if there are any topics you’d like to see more about in 2016!
Our most popular blog post of 2015 (by a long shot) is this tutorial on configuring timer triggers in GTM. Be sure to check it out and learn how to use timer events to get more precise metrics for time on page, session duration, and bounce rate.
Ever feel limited by using only primary and secondary dimensions? Wouldn’t you like to add a third or fourth (or even fifth) dimension to your report in GA? This post is a quick guide to configuring a custom report in GA with 4 dimensions and contains a link to download the template for our custom AdWords Keyword Position report.
A follow up to the post at #8 below, this second post in our User-ID series is a comprehensive guide to implementing User-ID tracking with GA and GTM. Learn all the ins and outs of enabling GA to track users across devices.
Do you have multiple Google Tag Manager containers running on your website?
If so, you should ensure that your implementation follows Google’s recently-updated guidance:
Multiple containers are now officially supported. Multiple data layers are NOT supported.
In general, we recommend using a single container whenever possible. If external agencies or vendors need tags added to your site, it is better to have them send you the required code and to deploy it through your own GTM container, rather than adding a GTM container for each agency.
There are valid use cases for multiple containers, especially if you need the ability to restrict editing or publishing permissions to certain sets of tags. Since user permissions are assigned at the container level, this can currently only be accomplished by splitting your implementation into multiple containers. Continue reading “How to Run Multiple GTM Containers on a Page” »
On top of wrapping up all of your 2015 digital
projects with a lovely red satin bow, you are also likely planning and organizing your 2016 digital initiatives with honourable intentions of returning in the new year well-rested and ready to do great things!
We agree—it is never too early to start planning.
And if planning is done well, it can increase your chance for a smoother road to success. By the way, success is more than just executing a plan and delivering it on time. Success includes a measurement component, that if overlooked, can have negative implications.
Form submissions are one of the most common conversion actions on a website, whether for signing up for a newsletter, registering for an event, or submitting a contact request. These conversions are also often the key goal of email, social media, or other digital marketing campaigns.
Tracking form submissions is an important part of any digital measurement strategy, but as a result of the variety of available tools, plugins, and scripts for implementing forms on a website, there is no one-size-fits-all solution for tracking form submissions.