Every analyst should cringe at the words, “can you pull me some metrics?“
And we cringe even more when we hear “pull me a report that shows me X?”
An Analyst’s role is not to pull data or makeshift reports for preconceived outcomes.
An Analyst slices and dices through data to find hidden treasures (insights) that if acted upon, can help any organization or business make better decisions.
Many analysts today find themselves drowning in a sea of reports that cover just about everything under the sun. Some reports were inherited from previous persons in the role, others originated from a conversation with the Marketing Director or Sales Manager in the lunch room (or parking lot at 6:57 pm on a Friday night), and if you were lucky, some reports emerged in the project scoping process.
So how much of the above is ‘useful’ to the organization (meaning they can act on the insights these reports deliver)? Very little….and worst yet, most insights are missed in all the ‘noise’ or remain hidden and untapped.
You’ve probably heard that one person’s trash is another person’s treasure. Amid an ocean of data, you want to spend your time looking for treasure, not digging up trash. Here is our five-step guide to being a successful treasure hunter!
Continue reading “Finding Treasures in an Ocean of Data” »
Google’s Analytics Academy is at it again, releasing its fifth free installment and first Google Tag Manager focused course.
Google Tag Manager Fundamentals covers:
- the core concepts and principles of tag management using Google Tag Manager
- how to create website tags and manage firing rules
- how to enhance your Google Analytics implementation
- how to configure other marketing tags, like Dynamic Remarketing
Registration is open until July 24th, 2015, which means that you have just 10 days left to register and complete and get the added perks like access to the course community and the opportunity to earn a certificate of completion (with a combined assessments score of 80%+).
So what did we think about the course?
Continue reading “Analytics Academy Launches New Free Google Tag Manager Course” »
Ever wondered how you can track visitors across devices? Have too much direct mobile traffic and wonder if this is the result of campaigns running on other devices?
There is a way! If you have read our previous post “User-IDs: Why & What” you would have learned that you can track a unique user across different platforms and to do so you must implement User-ID tracking. Continue reading “Learn How to Implement User-ID Tracking” »
It seems like everyone these days is jumping on the analytics bandwagon, from major corporations to professional sports teams to political campaigns. With this increased interest in “data-driven” decision-making comes an increased need for skilled analysts—people who can translate and transform the flood of data into insights, opportunities, and actions.
This is easier said than done. Analytics is a journey that is often rife with obstacles and pitfalls to the untrained participant. Analysts must often battle with entrenched practices and perspectives that are preventing their organization from realizing the full potential of analytics. It can be easy to stray off course if one is not attentive to the dangers and detours lurking around every corner.
Here are 5 tips to keep you on the right track towards building analytics into a valued and integral function within your organization: Continue reading “Turning Data into Action: Tips for Every Analyst” »
Have you ever wondered how people use your site across different devices? Are people using their computer to register on your site but then interacting with it on their phone or tablet? How many of those “unique” users in Google Analytics are really the same person? By implementing User-ID, you can answer questions like this from within the standard Google Analytics reporting interface.
The User-ID feature overrides the typical way that Google Analytics stitches interactions into sessions and identifies unique users. By using your own identifier, you can associate engagement data from multiple devices and different sessions with unique IDs. This feature can also improve content analysis and help you generate more relevant and compelling content:
- Rather than assuming that your content is equally useful to all, if your users have told you their preferences, you will be able to associate this information with their behaviour each time they visit
- You will therefore be able to see what content is attractive to users with specific preferences, and what is not
- If you send out emails to attract readers to fresh content, such knowledge will allow you to customize your emails, which should fuel higher open and clickthrough rates
Continue reading “User-ID: Why & What” »