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Oct 22nd, 2020 — 4 Reasons Why You Should Upgrade to Google Analytics 4
Sep 9th, 2020 — Building NHL Shot Maps with Apps Script, BigQuery, and Data Studio
Sep 2nd, 2020 — Migrate from Adobe DTM to Adobe Launch? Why Should You Care About It?
Jul 9th, 2020 — Striving for the Best Google Analytics Training Online
Jun 12th, 2020 — How to Setup Google Analytics 4 with GTM
May 4th, 2020 — How to Install Google Optimize for Best Performance
Apr 23rd, 2020 — Understanding COVID-19 as a Digital Analyst
Feb 6th, 2020 — Mourning the Death of "Service Provider" & "Network Domain" in Google Analytics
Dec 20th, 2019 — Google Analytics Data Outage
Dec 17th, 2019 — Creating Stepped Line Charts in Data Studio
Dec 16th, 2019 — Creating Radar Charts in Data Studio
Dec 13th, 2019 — How to Create a Slope Chart in Data Studio
Dec 12th, 2019 — Creating Ecommerce Funnels in Data Studio
Dec 11th, 2019 — Using Conditional Formatting in Data Studio
Dec 10th, 2019 — Using Optional Metrics in Data Studio
Dec 9th, 2019 — Calculating Ratios with Filtered Metrics in Data Studio
Dec 6th, 2019 — How to Add Clickable Images in Data Studio
Dec 5th, 2019 — 4 Scatterplot Hacks for Google Data Studio
Dec 4th, 2019 — How to Schedule Email Delivery of Reports in Data Studio
Dec 3rd, 2019 — Using Drill-Down Charts in Data Studio
Dec 2nd, 2019 — 5 More Calculated Fields for Data Studio
Jun 5th, 2019 — 3 Questions You Shouldn't Answer Using Google Analytics
Apr 4th, 2019 — Why Data Visualization is a Valuable Skill for Students
Jan 29th, 2019 — Explore Your Data in Data Studio
Jan 8th, 2019 — 3 New Year's Resolutions for Every Digital Marketer
Dec 18th, 2018 — Create Custom Charts with Data Studio Community Visualizations
Dec 17th, 2018 — Open Source Community Connectors for Data Studio
Dec 14th, 2018 — Embedding URLs in Data Studio
Dec 12th, 2018 — Creating Thumbnail Images of Data Studio Reports
Dec 12th, 2018 — Creating Diverging Bar Charts in Data Studio
Dec 11th, 2018 — Using Charts as Interactive Filters in Data Studio
Dec 10th, 2018 — Creating Heat Maps in Google Data Studio
Dec 7th, 2018 — Keyboard Shortcuts for Data Studio
Dec 6th, 2018 — Using Bookmark Links in Data Studio
Dec 5th, 2018 — Exporting to PDF from Data Studio
Dec 4th, 2018 — Comparing Multiple GA Segments on a Chart in Data Studio
Dec 3rd, 2018 — ClickInsight's Data Viz Gallery
Nov 22nd, 2018 — Automating Google Analytics Data Import with Analytics Canvas
Nov 8th, 2018 — Analyzing the Success of Content Marketing
Sep 18th, 2018 — Tracking YouTube Video Average Watch Time in Google Analytics
Sep 6th, 2018 — Creating a Data Studio Report Hub
Aug 30th, 2018 — Why Does Analytics Matter for a Not-For-Profit Organization?
Aug 28th, 2018 — Learning Adobe Analytics as a Google Analytics User
Aug 9th, 2018 — Preparing to Adopt an Enterprise Data Solution
Jul 26th, 2018 — Connecting With Google Partners
Jul 10th, 2018 — 12 Analytics Reno Blunders to Avoid
Jul 5th, 2018 — How Google Analytics 360's Advanced Analysis Beta Compares
Jun 28th, 2018 — Inside A Marketer's Toolbox: Google Data Studio
Jun 20th, 2018 — Which Chart Should be Used to Tell Your Data Story?
Jun 14th, 2018 — Installing Google Optimize the Right Way with GA and GTM
Jun 8th, 2018 — Scroll Tracking with Google Tag Manager
May 29th, 2018 — 3 Ways to Grow Your Business with Google Analytics 360
May 23rd, 2018 — How to Deploy DoubleClick Floodlight Tags with Google Tag Manager
May 16th, 2018 — 7 Reasons Why Your Sales Don't Match Google Analytics Transactions
May 8th, 2018 — Let's Talk GDPR: Your Questions Answered
Mar 16th, 2018 — A/B Testing: How Long Should My Test Run?
Feb 22nd, 2018 — Classify Your (Other) Channel in Google Analytics
Feb 9th, 2018 — Visualizing Winter Olympics Medal Results with Data Studio
Feb 8th, 2018 — 3 Site Averages That Can be Misleading
Jan 29th, 2018 — How to Structure Containers in Google Tag Manager
Jan 15th, 2018 — Learn Google Data Studio with Makeover Monday
Jan 10th, 2018 — Connecting to Data.World with Google Data Studio
Dec 18th, 2017 — Audit Your Google Analytics Implementation with Data Studio
Dec 15th, 2017 — Data Studio Connectors from a Galaxy Far, Far Away
Dec 14th, 2017 — Tips for Using RegEx in Data Studio
Dec 13th, 2017 — Calculating Percent of Total in Data Studio
Dec 12th, 2017 — Custom Channel Groupings in Data Studio
Dec 11th, 2017 — Simple Visualizations in Data Studio
Dec 8th, 2017 — Embedding Links in Data Studio
Dec 7th, 2017 — Adding Images to Your Tables in Data Studio
Dec 6th, 2017 — Calculating Goal Funnel Conversion Rate in Data Studio
Dec 5th, 2017 — Google Analytics Dashboard Template for Data Studio
Dec 4th, 2017 — How to Share a Data Studio Report
Dec 1st, 2017 — Tracking Your Data Studio Dashboards in Google Analytics
Nov 22nd, 2017 — Cross Domain and Subdomain Tracking using Google Tag Manager
Nov 3rd, 2017 — Do I Need a Conversion Linker Tag in GTM?
Oct 6th, 2017 — 5 Reasons to be Thankful for Digital Data
Sep 14th, 2017 — What Marketing Can Learn from Traffic Planning...
Sep 11th, 2017 — Are You Ready to Get Creative with Data Studio Connectors?
Aug 23rd, 2017 — How to Win Friends with Digital Analytics: Channel Dale Carnegie
Aug 16th, 2017 — Getting Started With A/B Testing
Aug 11th, 2017 — Diving Deep with Google's "User Explorer" Report
Jul 6th, 2017 — See Your (Not Provided) Google Analytics Keywords
Feb 16th, 2017 — Last Minute: DAA Event Draw VIP Autoshow Pass
Feb 14th, 2017 — 5 Calculated Fields for Google Data Studio
Feb 14th, 2017 — Cart Remarketing Failure Example
Feb 13th, 2017 — What Happened to the Google Analytics "Home" Tab?
Feb 6th, 2017 — Ghost & Referral Spam Solutions. Be Careful. Don't Risk Your Job.
Feb 2nd, 2017 — 7 Reasons to Use Data Studio with Google Analytics
Oct 6th, 2016 — Should I move my GTM code into the <head>?
Sep 26th, 2016 — Set Up Early Detection. Restore Deleted Google Tag Manager Containers & Accounts from the "Trash Can" within 30 Days.
Sep 23rd, 2016 — Unique Dimension Combinations (UDC) to Replace Deprecated "Unique Events" Metric
Aug 24th, 2016 — 3 Tips from Mike Holmes to Avoid Crumbling Analytics Foundations
Aug 19th, 2016 — Visualizing the Summer Olympics with Tableau
Aug 3rd, 2016 — Google Analytics Demo Account: Get Access Now
Aug 2nd, 2016 — Ghost Spam & Bot Traffic - Be a Ghost Buster
Apr 27th, 2016 — How-To Guide: Tracking On-site Promotions with GTM
Apr 21st, 2016 — Is Your Website Leaking Customers' Personal Information?
Apr 12th, 2016 — Visualizing the NHL Regular Season with Tableau
Mar 31st, 2016 — Google Analytics 360 Suite Q&A
Mar 23rd, 2016 — Hoppy Easter: Rethinking Bounce Rate
Mar 16th, 2016 — Watch Out Psy, Here Comes Dr. Data!
Mar 9th, 2016 — How to 'Autotrack' With GTM
Dec 22nd, 2015 — Our Top 10 Most Read Blog Posts of 2015
Dec 18th, 2015 — 12 Days of Analytics
Dec 8th, 2015 — How to Run Multiple GTM Containers on a Page
Dec 1st, 2015 — 4 Pointers for a Successful 2016
Nov 12th, 2015 — How-To Guide: Tracking Form Submissions with Google Tag Manager
Nov 3rd, 2015 — Visualizing Canadian Federal Election Results with Tableau
Oct 29th, 2015 — Save the Creepy for Halloween
Oct 27th, 2015 — Why a Marketer Took a GTM Course
Oct 21st, 2015 — Calculated Metrics in Google Analytics Rolling Out in Beta
Oct 20th, 2015 — 4 Ways to Get Smart with Your Data Security Governance
Oct 15th, 2015 — Tracking Mobile Apps in Google Analytics
Oct 8th, 2015 — The Thanksgiving Measurement Plan
Sep 30th, 2015 — 3 Things I Learned from Taking a Google Analytics Course
Sep 22nd, 2015 — Who has Access to Your Analytics Account?
Sep 17th, 2015 — The (Web)olution of Analytics
Sep 10th, 2015 — 7 Myths & Misconceptions about GTM Busted
Sep 1st, 2015 — Tips for Keeping your Analytics Agency in Check
Aug 18th, 2015 — Tips for Keeping Your PPC Agency in Check
Jul 28th, 2015 — Finding Treasures in an Ocean of Data
Jul 14th, 2015 — Analytics Academy Launches New Free Google Tag Manager Course
Jul 13th, 2015 — Learn How to Implement User-ID Tracking
Jul 9th, 2015 — Turning Data into Action: Tips for Every Analyst
Jun 18th, 2015 — User-ID: Why & What
May 11th, 2015 — Advice to CMOs: Save your Sanity. Ask Questions, Seek Insights & Ignore the Data Deluge
May 5th, 2015 — 3 Ways to Use Treemaps in Google Analytics
Apr 23rd, 2015 — Google Tag Manager New Interface (V2) Migration is Here! Are You Ready?
Apr 16th, 2015 — Train like a Pro: How to get the Most out of Analytics Training
Apr 1st, 2015 — ClickInsight Named to "Top 50 Most Promising Google Technology Providers"
Mar 26th, 2015 — Advanced Segments: Should I filter by Sessions or Users?
Mar 26th, 2015 — A Headache-free Guide to Linking AdWords & GA Accounts
Mar 25th, 2015 — How to Use Timer Triggers in Google Tag Manager [V2]
Mar 24th, 2015 — Affordable Analytics Training through the Canada-Ontario Job Grant
Jan 15th, 2015 — A Fool with a Tool is Still a Fool. Don't be a Fool.
Jan 12th, 2015 — Resurrecting the AdWords Keyword Position & Ad Slot Report: 4-Dimension Custom Report
Jan 9th, 2015 — Avoid Segment Definition Errors: Helpful Tool to Get Your Regex Right
Nov 11th, 2014 — Build a Strong Data Quality Governance Foundation to Avoid Death by a Thousand Cuts
Oct 31st, 2014 — 5 Things Digital Analysts Can Learn from the NHL
Oct 30th, 2014 — “Big Picture/Little Picture, Big Data/Little Data”: First DAA Symposium in Toronto
Oct 9th, 2014 — How to Use Timer Listeners in Google Tag Manager
Oct 3rd, 2014 — Why Every Analyst Needs Data Science Skills
Sep 4th, 2014 — Recommended: Free Digital Analytics Guide from Trust Radius
Sep 4th, 2014 — Where's the Control with AdWord's Mandatory Close Variant Matching?
Sep 4th, 2014 — Create Quick Data Visualizations in Google Analytics using Motion Charts
Sep 3rd, 2014 — The Google Analytics iPhone App: A Dashboard in Your Pocket
Aug 29th, 2014 — How to Connect Multiple Visits Using Google Analytics' ClientID & Custom Dimensions
Jul 31st, 2014 — Exclude Bots & Spiders from Your Google Analytics Data
Jul 29th, 2014 — How to add Eloqua tracking in Google Tag Manager
Jul 24th, 2014 — Integrate Offline Data With Google Analytics Using Data Import
Jul 24th, 2014 — So What's The Deal With CASL?
Jul 23rd, 2014 — Google's Analytics Academy is the 'Gift that Keeps Giving'
Jul 10th, 2014 — War Tactics For Operationalizing Analytics
May 22nd, 2014 — eMetrics Presenter Robert Craig, Shares How Data Can Transform Sports Marketing
May 16th, 2014 — "Top 9 Things I Wish I Knew Before Starting in Analytics"
May 12th, 2014 — Happy 1st Anniversary Google Partners!
May 8th, 2014 — Tracking the "Internet of Things" using Google Analytics
May 7th, 2014 — MCC Accounts Can Link Google Analytics & AdWords Accounts
May 6th, 2014 — Share Goals in Bulk, Amongst Google Analytics Views, Accounts & Other Users
May 1st, 2014 — Special Offer for Agencies: eMetrics Toronto
Apr 3rd, 2014 — GA Remarketing Lists - Regex Bug Part Deux
Apr 3rd, 2014 — Universal Analytics - Plan for a Smooth Migration
Apr 1st, 2014 — Where to Find Data to Define Your Responsive Design or Mobile Website Project
Mar 19th, 2014 — Quick Training to Sharpen your Google Analytics Skills
Feb 27th, 2014 — SEO Help - Automate Google Webmaster Tools Data Extracts
Feb 27th, 2014 — DAA Local Chapter Launch a Huge Success
Feb 24th, 2014 — SEO is Not Dead. Focus on What Has Always Mattered: Content
Feb 12th, 2014 — New DAA Local Chapter is Launching on February 25, 2014
Jan 22nd, 2014 — Super Early Bird Pricing Extended for eMetrics Toronto 2014
Jan 21st, 2014 — eMetrics Toronto 2014 Packs an Analytics Punch
Jan 17th, 2014 — The Analytics Toolbox: What's in Yours?
Jan 17th, 2014 — Quantifying "Pogo-Sticking" with Sequence Segments
Jan 2nd, 2014 — Create the Cross-Tab Reports You Want within Google Analytics
Oct 31st, 2013 — 5 Reasons For Continuous Training
Oct 30th, 2013 — Know Your Google Analytics Limits
Oct 18th, 2013 — Why You Could Lose ALL Your Google Analytics Data
Sep 24th, 2013 — Where's my Google Analytics Data?
Sep 4th, 2013 — New in 2014 - Google Analytics Track at eMetrics Toronto Conference
Sep 3rd, 2013 — Speak at eMetrics Toronto 2014
Aug 29th, 2013 — 3 Ways to Exclude Internal Traffic
Aug 16th, 2013 — Duplicate Content & Syndication - Will Syndication Attract a Duplicate Content Penalty from Google?
Aug 8th, 2013 — Where are my Google Analytics Profiles?
Jul 11th, 2013 — 5 Tactics for Gaining Eager In-House Analytics Supporters
Jul 9th, 2013 — More Precise Long Tail Keyword Analysis: Dealing with Sampling in Google Analytics Reports
Jun 21st, 2013 — See Display Ad Impressions in Google Analytics with New AdWords Integration
May 29th, 2013 — The Creative Brief: Ready - Aim - Misfire
May 28th, 2013 — Multi-Channel Analytics: What Does Your Customer's Conversion Journey Look Like?
May 27th, 2013 — Big Data: Go Beyond the Hype
Apr 18th, 2013 — Torture Test Your Reports
Apr 16th, 2013 — Does Mobile Matter? You Can't Afford Not to Know
Apr 5th, 2013 — Ramping Up Digital Analytics Expertise
Mar 14th, 2013 — Why All Website Projects Should Discuss Measurement during Early Design Stages
Mar 13th, 2013 — Kate Spade Saturday - Small, Spry & Savvy
Mar 13th, 2013 — Web Analytics Wednesday: March 20, 2013
Mar 11th, 2013 — Improved Google Analytics User Access Controls
Feb 21st, 2013 — Scaling the Analytics Value Pyramid
Feb 20th, 2013 — Google Analytics has a Change Log - Yes!
Feb 18th, 2013 — Rewriting URLs Using Advanced Filters in Google Analytics
Feb 4th, 2013 — SEO Ranking Factors Infographic
Jan 17th, 2013 — Practicing "The Art of Analytics"
Jan 16th, 2013 — B2B - eMetrics Toronto Has Your Back!
Jan 16th, 2013 — New Google Analytics Interface ... and more
Dec 10th, 2012 — GA Remarketing Lists - Regex Bug
Dec 4th, 2012 — eMetrics Summit Toronto 2013
Dec 3rd, 2012 — Great Analysts Ask Great Questions - Unleash your Inner 3-Year Old
Nov 5th, 2012 — Are 'usernames' Privately-Identifiable Information (PII)?
Nov 2nd, 2012 — New Simpler, More Powerful Google Analytics: Beyond Visits, Beyond Web
Oct 1st, 2012 — Google Tag Assistant Released Today
Oct 1st, 2012 — Comparing Google Tag Manager to Ensighten
Oct 1st, 2012 — Google Tag Manager - A New Tag Management Tool from Google
Sep 26th, 2012 — Privacy Gaffes Continue - More Education Needed
Sep 6th, 2012 — Better is Better than Best
Aug 13th, 2012 — Rewriting URLs in Google Analytics
Jul 31st, 2012 — Profile Copy - Google Analytics Time Saver
Oct 18th, 2011 — Google Secure Search - What It Means for Analytics, SEO and PPC
Mar 11th, 2011 — Surprising Privacy Gaffes
Apr 8th, 2010 — Go Forth and Be a Data Maestro
Jan 14th, 2010 — Google Analytics Training Course at U of Toronto: Why It's Now 2 Days
Oct 21st, 2009 — eMetrics: Business Optimization - A Study in Change Management
Sep 15th, 2009 — Send Your eMetrics Haiku Today
Sep 8th, 2009 — How to Make Web Analytics Easier
Aug 13th, 2009 — Cookies - Never a Stale Discussion
Aug 12th, 2009 — eMetrics Washington: Don't Wait Too Long to Sign Up
Jun 30th, 2009 — Web Analytics Tools are just Tools. Master Craftsman Analysts Needed
Apr 29th, 2009 — Measuring ROI Still Misunderstood - That's the Work of Analysis, not Metrics
Apr 21st, 2009 — Eschew Simple Metrics. Gain Access to Bigger Budgets (and other Third Tuesday Learnings)
Mar 31st, 2009 — Unique Visitor Nirvana? Will All Be Smiles if There is One Definition and the Number is Accurate?
Feb 22nd, 2009 — PodCamp Toronto Recap
Jan 21st, 2009 — Website Test & Tweak Trumps Trash: Why Small Changes are More Productive than Whole Site Re-Designs
Jan 15th, 2009 — Free Webcast : Testing Website Content, Layouts & More
Jan 13th, 2009 — Manageable New Year's Analytics Resolution #3: Share Your Learnings
Dec 29th, 2008 — Manageable New Year's Analytics Resolution #1: Test Your Pages
Oct 22nd, 2008 — Significant Google Analytics Segmentation Enhancements
Aug 25th, 2008 — PPC Attribution & Customized Landing Pages - Not Simple in a Social World
Jun 19th, 2008 — Lively Web Analytics Wednesday T.O.
Jun 9th, 2008 — Don't re-write Content for the Web, Present It.
May 20th, 2008 — Roundtable on Social Media Measurement
Apr 4th, 2008 — WAA Board Voting Ends Monday, April 7: Support Alex Langshur
Mar 12th, 2008 — Upcoming: Emetrics Panel on Audience Measurement Methodologies
Feb 21st, 2008 — CMA Event: How Does Social Media Fit Into Your Marketing Strategy?
Feb 21st, 2008 — Searchers using Longer Keyword Phrases. Excellent News for Optimization!
Jan 28th, 2008 — Test Driving Social Media Marketing? Go Ahead. Experiment. 'Tis the Right Road to Ride.
Dec 7th, 2007 — Handout - Social Media Conference (Dec. 4-5) Resource
Dec 4th, 2007 — Levi's Jeans: Basking in the Aura of Cool
Nov 6th, 2007 — Going to Web Analytics Wednesday Toronto on November 14th?
Aug 29th, 2007 — WAA BaseCamp and Cooking Artichokes
Aug 18th, 2007 — Are you a Triple Threat?
Jul 12th, 2007 — Great Turnout at WAW Toronto
Jul 10th, 2007 — Online catalogues and carts aren't always best
Jul 4th, 2007 — Going to WAW Toronto on July 11?
Jun 22nd, 2007 — Not tried new Google Analytics yet? Do it before July 18
Jun 14th, 2007 — What is Web Analytics' Purple Cow?
May 31st, 2007 — Web Analytics: An Hour A Day: - Now Available
Apr 30th, 2007 — Site Redesigned! Inbound Traffic is...Down?!
Apr 9th, 2007 — Search Engine Snippet Size Matters : When a #1 Search Engine Ranking Isn't Enough
Mar 29th, 2007 — Second Life... and Other Virtual Worlds
Feb 21st, 2007 — Use Personas to Improve Marketing Accountability and Competitive Advantage
Jan 31st, 2007 — Measuring the Value of Higher Quality Language Translation
Dec 27th, 2006 — Traffic from Mountain Dew's "Stay Sharp" Campaign
Dec 15th, 2006 — CaseCamp Second Life - Outstanding!
Dec 5th, 2006 — Web Analytics AIMS Event in Toronto Filled to Capacity
Nov 17th, 2006 — I Have a Second Life Avatar
Oct 18th, 2006 — Integrate Web Analytics Process into Existing Web Content Production Processes
Oct 11th, 2006 — My Interview by Marshall Sponder ... and WAA Training Day is Sold Out !
Oct 5th, 2006 — The Dark Side of Marketing ROI
Oct 5th, 2006 — Talking Web Analytics with Marketing and Data Miners
Sep 26th, 2006 — What does "Tech Savvy" mean?
Sep 19th, 2006 — It's a Process, not a Product: Transferable Learnings from BI to Web Analytics
Sep 1st, 2006 — Announcing AWACS - AIMS Web Analytics Council
Aug 20th, 2006 — "What Do IT People Need To Know About Marketing?"
Jul 25th, 2006 — Use Offline Research to Improve the Online World
Jul 14th, 2006 — Web Analysts don't have to be Tech Experts. Just Tech Savvy.
Jul 5th, 2006 — Plan to Measure Your Web Site Sooner Rather Than Later
Jun 19th, 2006 — Web traffic stats and weather forecasts. Both inaccurate. Both useful.
May 17th, 2006 — Google Trends, News ...and Pizza
May 9th, 2006 — MarketingSherpa's E-Commerce Guide
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— All Comments/Replies —
Aug 9th, 2013 8:18 am — "Heather Robertson" writes: Thanks for the clarification. I was shoc[...]
Aug 9th, 2013 9:03 am — "June Li" writes: Hi Heather – the new interface started[...]
Nov 21st, 2014 8:33 pm — "Angela" writes: Thank you! I have been reading about fil[...]
Nov 21st, 2014 8:52 pm — "June Li" writes: Hi Angela, Broken links are annoying, ar[...]
Dec 2nd, 2014 7:29 pm — "Angela" writes: Thanks so much :D
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