Online Marketing Optimization Consulting.
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Web Analytics Support & Training
Our knowledge and experience encompasses web analytics tools such as Google Analytics & Google Website Optimizer, Omniture SiteCatalyst, Omniture HBX, Unica NetInsight, AT Internet Xiti and others.
- Getting Started with Web Analytics
Do you need help :
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Building a business case for Web Analytics?
- Describing your visitor personas ?
- Designing an analytics process?
- Customizing Key Performance Indicators (KPIs) so that they are meaningful to you?
- Selecting a Web analytics tool?
- Staffing your analytics team?
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- Analytics Process Audits
You're already "doing" Web analytics but the metrics that are measured don't seem to be driving changes beneficial to your organization.
Are the Key Performance Indicators (KPIs) your are publishing meaningful?
How effectively are results communicated?
What actions are being taken?
With your business objectives in mind, we'll assess your current analytics measures, tools and reporting processes. Then, we'll recommend improvements to improve the relevancy of results and the quality of subsequent actions.
- Educational Workshops or Seminars
Upgrade your in-house analytics capabilities. If you already have Web analytics, we can train your staff through hands-on 1 or 2 day workshops using your data, your KPIs, your campaigns and your Web site.
Not only will your staff be more analytically capable, you'll have actionable recommendations by the end of each day.
All organizations are different. What typically works is a mix of the above.
Contact us to discuss options suitable for you, so you can extract more useful learnings from your Web analytics tools and take meaningful action.
