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In-House Advantage Success Program
Want to bring search engine optimization in-house?
Charged with building your in-house analytics expertise?
Are you seeking to improve your in-house capability to:
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Get more unpaid search traffic for your products and/or services, thereby leading to more leads and sales?
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Create and run your own paid search campaigns on Google Adwords, Google Display Ad Networks or Microsoft Adcenter?
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Analyze and optimize your own websites and online marketing campaigns, accelerating growth in visitor engagement, profit or revenues beyond what you're currently achieving?
If you answered 'yes' to any of the above, the In-House Advantage Success Program™ can help you and your organization achieve your goal. The In-House Advantage Success Program has three program streams:
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In-House Advantage SEO Success Program™ focuses on improving organizational capability to manage & optimize unpaid search effectiveness, encompassing keyword research, content optimization, link building, social media leveraging, site design and results analysis.
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In-House Advantage PPC Success Program™ focuses on impoving paid search campaign management capability, spanning campaign creation, monitoring, evaluation and testing.
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In-House Advantage Analytics Success Program™ focuses on improving capability to leverage analytics processes, tactics and tools to optimize online marketing efforts, including but not limited to email, social media, search, display advertising and testing.
What's in each In-House Advantage Success Program? In each program stream, there are 4 progressive modules:
In-House Advantage Best Practices Assessment™
- What are your online goals? Who is your target audience? What are current processes and practices?
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- With your organization's goals in mind, we will assess current state against best practices.
- As a result of this comprehensive assessment, we will identify gaps and recommend strategies to close the gaps and achieve your goals.
In-House Advantage Success Action Plan™
- Having completed the Assessment, strategies have been identified. In this phase, we work with your team to sketch out an implementable, staged action plan.
- The deliverable is an action plan, including process, organizational roles, skills and technology requirements.
- Where the search marketing or analytics work was previously outsourced, a transition plan will be recommended. In certain situations, some elements may continue to remain outsourced. However, in-house management of these outsourced elements will be executed with greater confidence.
In-House Advantage Success Training™
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To build in-house capability, we provide progressive process and tactical training in unpaid search engine optimization, paid search campaign creation and management and/or online analytics.
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Training occurs over a number of weeks.
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Participants will practice new learnings by optimizing a section of their organization's website, creating a live paid search campaign or analyzing their organization's analytics data.
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Technical training in Google Analytics is provided by ClickInsight. For any other web analytics package, we recommend seeking vendor-supported training (e.g. Adobe Omniture Site Catalyst, WebTrends, NetInsight or Coremetrics)
In-House Advantage Success Coaching™
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Cultivating and strengthening new in-house organization skills takes time. Coaching ensures effective utilization of new skills, provides ready clarification and minimizes misapplication.
